J.C. Smith Email and Phone Number
If you told my younger self that I’d end up building some of the biggest brands in the entertainment world, I would have laughed and said, “That’s not a job! I’ll do that for free!” Flash to today and I now have extensive experience leading award-winning integrated marketing teams, creating evocative and effective marketing for consumer products, video games, apps, eSports, music videos, the Super Bowl, and Hollywood movies, all while deepening the emotional attachment fans feel for brands. The creative work I lead connects and delights the target audience.My superpower is identifying strategic business needs and bringing teams together to ensure executional and performance-based excellence is achieved. By collaborating with a diverse group of partners, we can analyze data, discuss nuance, and create paths that ensure the best strategy and tactics are employed for the unique product or initiative. By approaching challenges this way, it is easier to create world-class marketing stories, conversations, and ultimately tactics that engage and activate a broad audience.I enjoy cultivating strong relationships with brand partners, teammates, and agencies, in the course of overseeing fast-moving and complex multi-layer marketing plans. This passion has resulted in exceptional sales increases and massive growth across brand marketing metrics throughout my career.My passion is building smart and efficient organizations, encouraging a growth mindset, and ensuring teams can achieve great results while developing their careers. The ability to identify strategic marketing needs, focus on inspiring ideas that build connection with a target audience, combined with a multi-layered integrated marketing philosophy is how I've found satisfaction and success in my career. While I don’t do this work for free like my 10 year old self may have promised, I work hard to learn new skills and apply them to my professional world every day.Some of my key qualifications:● Leading Matrixed Marketing Organizations● Strategic Planning and Goal Setting● Change Management● Global Product Marketing● Brand Building● Corporate Communications and Public Relations● Partnership Development and Collaboration Management● Integrated Marketing and Communications ● Content Conceptualization and Production● Digital Marketing and Social Media● Experiential Marketing● Agency Identification and Partnership● Event Planning and Execution● Executive Presentation Development● Team Recruiting and Career Planning
Geocaching Hq
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Marketing LeadGeocaching Hq May 2024 - PresentSeattle, Wa, Us -
Founder & PrincipalInitials Consulting May 2022 - PresentInitials Consulting provides strategic marketing guidance that help brands grow by developing influential partnerships and advising on integrated marketing approaches, clear internal and external communication, gamified customer retention, and compelling creative production.
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Sr. Director, Consumer MarketingThe Pokémon Company International 2016 - 2022Bellevue, Washington, Us- Developed Pokémon’s marketing strategy and support plans for more than 300 products, focusing on goal setting, marketing communications, creative asset development, advertising, and media relations, growing Pokémon’s sales and brand affinity massively- Led matrixed teams of 100+ to produce and execute large-scale integrated marketing campaigns, including Pokémon’s 2016 Super Bowl advertisement, Pokémon 25: The Album, a digital concert featuring Post Malone, a full-length music video for Katy Perry’s “Electric” and the Pokémon: Detective Pikachu theatrical release- Directed partnership collaborations with Nintendo, Universal Music, Starbucks, Sprint, Google, Burger King, and the Macy’s Thanksgiving Day Parade, enabling Pokémon to reach millions of new customers- Spearheaded the collaboration between the marketing and product teams at Pokémon and Niantic, leading to unprecedented awareness levels for Pokémon GO, driving more than 1 billion installs of the app -
Director, Consumer MarketingThe Pokémon Company International 2007 - 2016Bellevue, Washington, Us- Led user acquisition strategy, marketing, and creative development for 50+ Pokémon products, managing multiple agencies to hit marketing and sales goals repeatedly- Built the marketing department to support the simultaneous worldwide launches of perennially top-selling Pokémon video games, creating processes to allow for assets and announcements in six languages across multiple countries -
Corporate Affairs ManagerNintendo Of America Inc. 2000 - 2007Redmond, Washington, Us- Collaborated with Nintendo marketing communication teams across the world to create highly effective communications across major corporate priorities, including the launches of Game Boy Advance, Nintendo DS, Wii, and numerous video games- Produced keynote presentations for company executives, including Game Developers Conference keynotes for Nintendo President Satoru Iwata and Mario game creator Shigeru Miyamoto, multiple Electronic Entertainment Expo press briefings, several press conferences, and regular analyst relations presentations- Liaised with Entertainment Software Association regarding government affairs priorities nationally and locally, influencing policy decisions for the video game industry and reinforcing importance of the ESRB rating system -
Assistant Account ExecutiveWaggener Edstrom 1997 - 1998Bellevue, Washington, Us
J.C. Smith Education Details
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Willamette UniversityRhetoric
Frequently Asked Questions about J.C. Smith
What company does J.C. Smith work for?
J.C. Smith works for Geocaching Hq
What is J.C. Smith's role at the current company?
J.C. Smith's current role is Marketing Executive | Brand Strategist | Producer | Corporate Communications Advisor | Team Builder | Ex-Nintendo | Ex-Pokémon.
What schools did J.C. Smith attend?
J.C. Smith attended Willamette University.
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