J.C. Smith Email & Phone Number

If you told my younger self that I’d end up building some of the biggest brands in the entertainment world, I would have laughed and said, “That’s not a job! I’ll do that for free!” Flash to today and I now have extensive experience leading award-winning integrated marketing teams, creating evocative and effective marketing for consumer products, video games, apps, eSports, music videos, the Super Bowl, and Hollywood movies, all while deepening the emotional attachment fans feel for brands. The creative work I lead connects and delights the target audience.My superpower is identifying strategic business needs and bringing teams together to ensure executional and performance-based excellence is achieved. By collaborating with a diverse group of partners, we can analyze data, discuss nuance, and create paths that ensure the best strategy and tactics are employed for the unique product or initiative. By approaching challenges this way, it is easier to create world-class marketing stories, conversations, and ultimately tactics that engage and activate a broad audience.I enjoy cultivating strong relationships with brand partners, teammates, and agencies, in the course of overseeing fast-moving and complex multi-layer marketing plans. This passion has resulted in exceptional sales increases and massive growth across brand marketing metrics throughout my career.My passion is building smart and efficient organizations, encouraging a growth mindset, and ensuring teams can achieve great results while developing their careers. The ability to identify strategic marketing needs, focus on inspiring ideas that build connection with a target audience, combined with a multi-layered integrated marketing philosophy is how I've found satisfaction and success in my career. While I don’t do this work for free like my 10 year old self may have promised, I work hard to learn new skills and apply them to my professional world every day.Some of my key qualifications:● Leading Matrixed Marketing Organizations● Strategic Planning and Goal Setting● Change Management● Global Product Marketing● Brand Building● Corporate Communications and Public Relations● Partnership Development and Collaboration Management● Integrated Marketing and Communications ● Content Conceptualization and Production● Digital Marketing and Social Media● Experiential Marketing● Agency Identification and Partnership● Event Planning and Execution● Executive Presentation Development● Team Recruiting and Career Planning

• 

  Willamette University

  Rhetoric