James Connelly Email & Phone Number

Sunshine Coast, Qld, Au

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

A leading non-alcohol beverage company (home of Schweppes and Pepsi) delivering $1.2b net revenue.Led a team of 5 direct reports, supporting the successful execution of the 5-year Mid-Term Plan, ensuring alignment with organizational goals and driving long-term growth.Led the successful customization and rollout of Salesforce CRM across all channels in the Non-Alcohol Division, streamlining sales processes, improving data accuracy, and enhancing sales team productivityImplemented Lead and Opportunity management capability via Salesforce CRM, resulting in $2.8M in net revenue during a 16-week pilot, improving lead conversion and sales pipeline visibility.Designed and implemented a new Sales Operating Model, delivering a $3M net revenue benefit, streamlining sales processes and optimizing performance across the team.Secured a 30% increase in online orders within the first 12 weeks of upgrading the Hybris Customer Portal, enhancing self-service capabilities and unlocking resource capacity, resulting in an $1.8M annualized benefit

Auckland, New Zealand

New Zealand-based beverage company with local iconic brands Charlie’s and Phoenix that delivered $33m net revenue.Provided leadership oversight for 100 employees across Sales, Marketing, Supply Chain, and Finance, fostering collaboration and driving cross-functional alignment to meet organizational objectives.Redesigned and reset the Organizational Operating Model, delivering a $1.4M net revenue benefit by optimizing processes and improving operational efficiency.Led a full brand refresh across the Charlies and Phoenix portfolios, resulting in positive market share gains, increased product ranging with major grocery customers and distributors, and generating an incremental $1.2M in net revenue.Reduced obsolescence by $0.5M and introduced a robust Integrated Business Planning (IBP) cycle, significantly enhancing core business commercial capabilities and ensuring more accurate forecasting and resource allocation

Melbourne, Australia

A leading non-alcohol beverage company (home of Schweppes and Pepsi) delivering $1.2b net revenue.Led the On The Go field team of 140 employees, driving the execution of initiatives that generated $350M in net revenue, overseeing all operational and strategic activities.Designed and implemented a new strategy and structure for the Traditional Route Channel, resulting in a +$5M net revenue growth through improved alignment, capability, engagement and operational efficiencies.Developed and launched a new pricing framework, optimising trade spend management and contributing to $1.4M in improved profitability.Introduced a water segment strategy that generated $1M in net revenue within 1 year, driving customer value and category growth in a competitive market

Melbourne, Australia

ANZ Alcohol division, with market-leading brands across Beer, Cider and Ready to Drink categories delivering $330m net revenue.Led a cross-functional team of 10 employees across Strategy, Customer Marketing, and Sales Capability, driving performance and delivering key business outcomes across the ANZ region.Successfully integrated two major acquisitions (Peroni and ASM Liquor) into the ANZ region's sales operations, optimizing processes and aligning teams to ensure seamless transitions and growth.Developed a comprehensive 5-year Strategic Roadmap, focusing on Channel Development, Capability Building, System Enhancements, and Process Improvements to ensure long-term growth and operational efficiency.Achieved $1.5M in operational savings by designing and implementing a Field Optimisation project that streamlined workflows, improved resource allocation, and enhanced overall productivity across the business

Melbourne, Australia

ANZ Alcohol division, with market-leading brands across Beer, Cider and Ready to Drink categories delivering $330m net revenue.Led a high-performing team of 30 employees across the Licensed On-Premise Channel, driving $80M in net revenue and consistently exceeding sales targets in a highly competitive market.Spearheaded the integration of Schweppes' non-alcohol portfolio and HORECA division into Asahi Premium Beverages, streamlining operations and driving synergies across both brands.Accelerated the growth of Asahi Super Dry Draught, increasing net sales revenue from $17M to $27M within 2 years through targeted marketing strategies and strong channel partnerships.Negotiated and secured a 5-year exclusive non-alcohol agreement with Spirit Hotels Group, comprising 91 venues and ranking as the second largest group in the Australian market, expanding market share and reinforcing brand presence

Queensland, Australia

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

8 and half year’s supply chain experience as forklift driver, leading hand, warehouse supervisor and warehouse manager.

Graduate Diploma, Strategic Leadership

200 Hour Ytt Vinyasa, Yoga Teacher Training/Yoga Therapy

Education record