Continued previous duties plus lead marketing operations and entire customer lifecycle. - Based on data, made decision to remove free trials. This drove a 30% increase in demo requests, while close rates remained stable.- Created all landing pages, email automation and reporting (Salesforce, Pardot).- Owned all aspects of the website (WordPress and Divi).

Reported directly to the CEO- Owned top of funnel demand gen strategy and execution.- Managed paid strategy w/ agency. Oversaw a 50% drop in cost per conversion.- Content creation and strategy. - Managed all aspects of the Kissmetrics blog which received 1 million+ uniques per month.- Took over ownership of the webinar program which included hosting, presenting and marketing the weekly event. Signups were in the multiple thousands weekly.

New SaaS product from the team at Kissmetrics. Separate and independent product. Beta released Aug. '18.- Developed go-to market strategy that led to first paying customers. - Created campaigns across the customer lifecycle (demand gen, targeted email, onboarding, best practice guides and case studies)- Social (LinkedIn, Twitter). Led a coordinated effort with other team members (sharing, reposting, etc) that directly accounted for 15% of all Demo Requests and Free Trials.- Website (creative and operations). Organically increased traffic 125% between Aug - Dec.

- 115% of quota met overall.- Top performer in conversion rate and cancellation rate.- Worked directly with Marketing and Product on pilot programs to improve customer experience and retention.

- Top 10% in qualification rate, conversion rate and total number of sales.- Talk tracks from personal script were implemented into the overall call script. - Implemented process flow for when TSA's were unable to determine a roof's solar viability.

Designed custom photovoltaic residential solar systems using proprietary software. Provided QA check on newer designers' work. - QA’d systems post build to ensure accuracy in design ensuring Sungevity data accuracy.- Ran daily/quarterly invoice reports for Zonline and Sungevity’s Accounting dept.- Responsible for all investor demonstrations of the RSD tool and customer experience.

Worked with Director of Marketing and Director of Programs. Oversaw marketing campaign delivery and optimization efforts; generated analytical reports and tools highlighting key market performance metrics. Recruited new clients via phone, email and on-campus college visits. Responsible for student retention once prospects became clients. Partnered with schools, organizations and clubs to develop brand centric marketing strategies on campus to encourage students to go with GSE.