Reporting to Owners, Develop and execute a plan to increase sales in the Hispanic Market.- Expand the portfolio of categories including Dairy products, Processed Foods and Pork processed products in 3 months.- Hire and train a Hispanic Team of sales representatives, expanding operations to Alabama, Tennessee, South and North Carolina.- Open more than 50 Retails accounts in 6 months, increasing sales of the Company in double digits.-Desing and Implement Funnel of Sales, and Mapping all potencial customers in Retail and Restaurant market.-Increasing and expanding operations with Distributors to reach new territories.

Reporting to Presidentof Company, Design snd execute a plan to grow fast from $98M to $196M in 2021. Led 1 Director, 4 Regional Managers, 2 Regional support managers and 50 employees. -Developed and Implemented territory restructure, incentive and productivity plans, moving the Company to grow faster than history, double the sales and volume in 2 years.-Implemented Customer Service and Inside Sales (outsourcing Colombia), improving our relationship with Restaurants and Retailes.- Implemented CRM, and standardizing the sales team, with procedures, process and metrics, obtaining a customer service culture.- Developed Trade Marketing Department, providing Sales Team to metrics, data analysis and market share by zones.- Design and Implement Revenue Managment, leading the Company to best Margins in History.-Expand the operation to Retail Market offsetting Restaurant lost volume during pandemic, growing faster than previous years.- Developed a trainig plan to mature faster inside and outside sales from 1 year to 3 months.-Innovated, developed and launched Marinated product line portfolio, increasing the value-added participation.-Moving the Company from 92 place to 83 place in "Best 100 meat and Poultry processor in USA"

Reporting to Vice President of Sales DSD & International, tapped to lead strategic, execution and direction for $80M sales volume for all Bar-s brands. Led 1 director, 5 sales market managers, 2 regional support managers and 160 employees.Selected accomplishments:• Developed and implemented joint business plans with main customers, delivering 12% growth, driving sales and profit to number one position and earning Presidential Recognition award for 3 consecutive years.• Gained top recognized Hispanic Brand (FUD and La Chona) in East Coast by developing and executing trade marketing plans, customer loyalty plans, media and incentives plans.• Reduced distribution costs 20% and boosted sales volume 15% by implementing 3rd-party delivery system to operate routes outside big cities.

Drove and oversaw $70M in sales operations across East Coast, including administration, human resources, logistics, business development, warehouse, and operations departments. Supervised and mentored 160 employees consisting of 1 sales director, 4 district sales managers, 1 business development manager, 1 human resources manager and 1 regional administrator. Oversaw $16.2M expense budget. Selected accomplishments:• Established and developed commercial relationships with independent retailer chains and grew business 12% (CAGR) in 15 years, reaching $70M in annual sales.• Grew east coast region to 45%+ of company’s dairy DSD sales by implementing 360 marketing plan executed for Hispanic dairy brands.