Facilitated planning and execution of executive-level strategic customer briefings across hospitality, retail, and banking industries. Partnered with the sales team to orchestrate purpose, format, content, special touches, and meticulous detailing for each customer visit to the global HQ office (and virtual “visits”). Helped craft the planning process and program structure for all internal teams involved. Managed communications program for customer briefings, to educate internal audiences on processes, best practices, and content guidance.

Launched award-winning Be More Awake campaign via a strategic partnership with renowned composer Max Richter and Universal Music Group called “Beautyrest Presents: Max Richter’s SLEEP”, a series of three events in Austin and NYC, attended by 520+ guests who slept on Beautyrest mattresses during the 8-hour, overnight concerts. Facilitated donation of mattresses and bedding post-concerts to local non-profits.Managed external brand communications efforts, including consumer and trade media relations, brand campaigns, influencer partnerships, and on-site activations at target market touchpoints like SXSW and the Kentucky Derby. Led internal brand communications processes. Implemented monthly internal newsletter. Project-managed brand preparations for both bi-annual industry tradeshows and annual corporate sales meetings. Selected for new campus advisory committee, to prepare for consolidation of four offices and 500 corporate employees. Facilitated charitable efforts with non-profit partners for a variety of programs focused on local service men and women, ill children, and families experiencing homelessness.

Executed strategic public relations, marketing and digital campaigns including media relations, tradeshow support, lead generation and brand awareness efforts for a variety of healthcare technology brands, including Medicity, CareTech Solutions, Awarepoint, Telcare, MRO Corporation and StatDoctors. Selected by CEO as chair of Corporate Culture Committee; managed team of colleagues for special events and volunteer opportunities.Pitched and secured new business opportunities for retainers and project work; managed custom proposal process across teams.

Managed public relations, event coordination and digital execution for consumer brands, including: • GLOCK, Inc.: Amplified company news via press coverage, tradeshow interviews and annual donation coordination. Counseled executive team and managed crisis communication. • Mizuno: Earned Digital Account Manager role, to orchestrate ongoing and stand-alone digital projects for brand website. Coordinated third-party vendor relationships. • General Mills: Executed one-day “Box Tops University” events in 11 U.S. cities to train hundreds of local volunteers on Box Tops for Education. • Chick-fil-A Leadercast: Selected to manage developmental execution of event-centric mobile app, downloaded by more than 43,000 users in 59 countries. • AndreaWine: Secured media coverage and event-specific interview opportunities for Andrea Robinson, Master Sommelier. Advised terms of partnership with Delta Air Lines. Selected to manage strategic marketing relationships with non-profits must! charities and L.E.A.D.

Managed external communications efforts for non-profit, including press coverage and social media.

Managed media relations, competitive analysis and event coordination needs, for companies in the technology/ telecommunications, health and tourism industries. Developed social media insights, recommendations and assistance to both clients and colleagues.Earned Co-Chair of Communications role on the Corporate Volunteer Council of Atlanta Board of Directors (2009-present); managed communications efforts for non-profit, including social media.Managed intern and co-coordinated internship program. Facilitated candidate interview process.Awarded one of 10 national annual “Edelman Escapes” for short-term mission trip to Warsaw, Poland in July 2011. Connected with Edelman Warsaw colleagues.Embraced “Living in Color” Edelman program through increased community involvement and by counseling upcoming graduates; recruited new employees to join Edelman Atlanta office.