Owner
Current• Developed business growth strategy in sync with business vision, communicating relevant project information and status updates to owners and staff• Presented coordinated message and brand to customers and vendors, working hand-in-hand with graphic design and technology teams to maintain and develop brand look and feel• Ran successful PR campaign with the Mahncke Park neighborhood association to educate neighbors and community leaders on our intentions and goals, building grassroots support at city hearings • Interviewed final-round applicants in France for head baker and baker positions, accepting and bringing over two, full-time candidates • Direct all marketing and public relations presence with media, press, social media, organizations and other businesses, as well as neighbors and neighborhood association • Established mutually beneficial relationships with target market UIW students and faculty, working with multiple business Capstone II classes and taking on marketing interns • Expanded product reach and name recognition by supplying Olmos Perk and Paciugo Gelato • Further developed community presence, partnering with local non-profits such as the Junior League of SA, the Ronald McDonald House, and Martinez Street Women’s Center to sponsor fundraisers• Overcame 6 month delay of opening, due to city-incurred zoning issues, by engaging in local politics, fundraising and canvassing for winning, pro-business councilman• Exercised direct supervision over twelve staff and employees as well as one marketing intern• Coordinated and executed all in-house events, external presentations, and photo shoots and interviews• Named Hottest Restaurant in SA by Eater.com and Top 4 Coffeehouse & Bakery by SA Magazine and the SA Current