Jasmine Cannady, Mba Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Santa Monica, California, United States

Digital Marketing Strategy:• Design multi-touch outreach campaigns for GNA’s media publication, the California Hydrogen Leadership Summit, ACT Expo, and other clients utilizing an array of digital strategies—email campaigns, social media, paid advertising, lead capture landing pages, and more.• Draft and build responsive emails with dynamic copy to ensure the content appeals to multiple target audiences.• Create strategies for social media content (organic and paid) for Facebook, LinkedIn, and Twitter• Draft and build SEO-friendly website content, including lead generation forms/landing pages.• Collaborate with the Engagement Marketing, Communications Strategy, and ACT News teams on best practices for digital campaigns.• Work with the database marketing team to identify and bolster our target audience lists.Project Management:• Lead the project management for many of GNA’s client and ACT News digital campaigns and webinars.• Communicate regularly with all team members to keep them informed of key project updates and milestones.• Work directly with the design team on digital assets, including emails, websites, webinars, social media graphics, and more.• Track project tasks and deliverables using GNA’s project management tool, Asana.Webinar Management:• Manage the logistics for educational webinars, including set up, speaker invitations, audience development, and reporting.• Develop multi-touch marketing campaigns to support webinar registrations, including email campaigns, social media (organic and paid), partner marketing, and other strategies.

Expert oversight of the department operations encompassing establishment of policies, procedures, goals, long-and short-range plans, and strategiesStrategic oversight over external departments including marketing, ticketing, communications, corporate sponsorship and developmentSteering of efforts to support and advocate for diversity and inclusivity within the Athletic DepartmentAdministration of sports and support entities in the areas of administration, staff development, student-athlete recruitment, retention, and graduation, compliance, and external operationsManagement of capital budget for the athletics, along with monitoring of all department construction and renovation projects through coordination with campus facilities partnersClose coordination with the senior associate and athletic director with regard to corporate sponsorship to meet annual corporate sponsorship budgetary goals and increase overall revenueGuidance of the department’s revenue streams covering summer camps, clinics, and all ticketed eventsServing as an active member of the Athletic Department Executive Staff, with tasks to develop and promote the department’s culture and direction through leadershipHeadship of all digital marketing and social media efforts that led to brand continuity and increase in engagementSuccess in boosting ticketing, sponsorship, and fundraising revenues

Philadelphia, Pennsylvania, United States

Marketing coordination of 22 athletic programs, and spearheading of the overall Athletics Department through establishment of marketing and advertising plans to promote the brand, tell the student athlete story, and support recruiting effortsStrategic oversight over external departments including marketing, ticketing, communications, corporate sponsorship and developmentCreate, implement and oversee departmental brand standard guidelines across all programs Conceptualization and execution of all live sporting events and various fundraising eventsExecution of all live and fundraising eventsEfficient direction of the program operations of golf as well as men’s and women’s tennis programsImplementation of social media content plans to maximize limited resources and sponsorship revenuesIntegral role in expanding campus awareness and bringing the community that fostered meaningful and measurable change through expert leadership to the diversity, equity, and inclusion efforts of the Athletic Department supporting underrepresented student-athletes

Bronx, Ny

Guidance of the Athletics Department with their marketing efforts to the football program and men’s/women’s basketball programsCreate, implement and oversee departmental brand standard guidelines across all programs Creation, implementation, and maintenance of social media strategies and campaignsProvision of leadership initiatives to develop, market, and activate sponsorship packagesExecution of all live and fundraising events

South Bend, Indiana Area

Setting of comprehensive marketing plans for women’s basketball, baseball, and men’s soccer including promotions to increase attendance as well as ticket sales initiatives to maximize revenueEfficient development of women’s basketball, baseball, and football pep rally eventsAttainment of goals in increasing memberships and revenue through restructuring of the Notre Dame Kids ClubSpearheaded of revenue-generating initiatives that provided unique fan experiences and opportunitiesImprovement of fan engagement through re-evaluation of football pep rally experienceProduction of video and graphic content for traditional and digital advertising and promotionCoordination of online fundraising auctions of the Athletic DepartmentHands-on assistance with the marketing and ticketing efforts as one of the host sites for the National Collegiate Athletic Association (NCAA) first and second round championshipsDelivery of support to the individual and team camps for women’s basketball programProduce live events for assigned sports

Sacramento Ca

Enforcement of new protocols and procedures to guarantee accuracy and efficiency of ordering, receiving, embellishing, and invoicing processHandling of apparel and equipment orders for 17 programs and 6 supporting staff departments, while overseeing team apparel budgetsKeen monitoring and validation of team budgets and expensesIn charge of maintaining and strictly complying with the Athletic Department brand standardsPivotal role in effectively addressing over $200K worth of department debt

Sacramento, Ca

• Coordinate and run an internship program employing 25 student-interns• Maintain budget and oversee spending • Maintain Green Army email blast, website social media pages & videos • Create and run in-game promotions and write in-game scripts for athletic events • Plan and execute campus rallies & athletic department award ceremonies

Sacramento, California Area

• Run and create reports for upper level managers • Maintain all account executive’s accounts • Input new orders, adjust for station pre-emptions• Research and create presentations for new clients

Sacramento, California Area

• Managed all television programming on 4 NBC affiliated stations• Worked with syndicators to program movies • Created position handbook, rules and guidelines

Sacramento, California Area

• Worked in multiple departments, including news, marketing, sales and programming

Master’S Degree, Business Administration, 3.8

Bachelor Of Arts - Ba, Journalism & Communications