Consult and advise B2B and B2C organizations, from a startup robotics company to CBD brands. Responsible for creating and implementing marketing and ecommerce demand creation strategies. We help create detailed marketing plans, determine a business’s marketing message, and identify the appropriate marketing mix, budget, tech stack, etc., to deliver the right message to the right audience at the right time. We also monitor results, adjust campaigns, and deliver executive reporting to ensure that our clients attain their target KPIs from the campaign initiatives.

Built a demand generation team and engine from the ground up. Created a modern marketing funnel and tech stack.Developed a demand marketing strategy that enabled the creation, capture and conversion of demand in alignment with business objectives across our targeted segments of Startup, SMB, and Enterprise and their respective personas. Strategized and managed Mission’s acquisition channels including SEO, ABM, paid search, paid social, display, and partner. My planning also included a demand waterfall report based on our digital marketing budget that outlined our funnel metric goals by month. It enabled the broader company, particularly our CFO, to understand that if we were given a certain amount of budget, there was an expected amount of bookings that would come from their investment. I led weekly and monthly meetings with my team, sales development and sales to report on and understand demand generation and lead generation performance, identify any insights, and our impact on bookings.Enabled always-on demand programs, complemented by strategic campaigns, leveraging intent signals from 6Sense and other tools to drive traffic to our digital properties which would lead to qualified conversions for our BDR team who would then qualify further and convert into marketing sourced opportunities and pipeline.Highlights of my recent successes are exceeding my marketing sourced bookings targets in Q1 (165%) and Q2 (277%) of this year. Another goal I’m accountable for is marketing’s contribution to overall bookings, which is 25%, in the first half of this year, it was at 35%. During my tenure, I’ve increased marketing qualified leads 226%, marketing sourced opportunities at 126% and new logos by 55% YoY. I’ve also been accountable for increasing our average MRR deal size 208%.I’ve also been able to achieve this success with a conservative digital marketing budget, our LTV:CAC was at 4.5

Responsible for sales-led pipe generation target attainment for the Emma and Vuture brands across North America, UK/Europe.Lead execution of all integrated marketing campaigns, working alongside Marketing Operations, Performance Marketing, Product Marketing and other stakeholders to deliver content, events (digital/physical), social, paid media, account-based marketing and other programs targeting key customer personas.Worked alongside Marketing Analytics to establish daily, weekly, monthly, quarterly, and annual reporting cadences and information sharing up to Marketing Leadership Team and to key CM Group stakeholders to create consistency in understanding lead and pipeline generation historical performance, trends against targets, and performance forecasts.Collaborated with Product Strategy and Product Marketing to develop a perspective on long-term trends impacting Email and Multichannel Marketing and how our organization should respond through product, positioning, campaigns, and/or other channels to maintain consistent long-term growthManaged quarterly and annual planning processes to align tactical plans to targets and the allocations of shared service resources to support ongoing execution.Partner with Public Relations (internal + external) to develop and execute on thought leadership platforms, customer advocacy initiatives, and other tactics to steward brand perception in key markets.

Responsible for defining highly effective lead generation programs, executing multi-channel campaigns, optimizing funnels and measuring the success of those campaigns. Use data-driven insights to develop a consistent pipeline of high quality leads, drive prospect and current customer revenue gains. Also responsible for developing quality internal relationships and use consultative sales innovation to help the Solutions team advance related opportunities.Create account-based marketing campaigns for some of Liquid Web’s most valuable products,from idea to execution. Develop and manage demand generation/nurture campaignsmapped to each stage of the buyer’s journey and develop corresponding assets that convertto qualified leads and ultimately pipeline opportunities.One of the verticals I’ve successfully targeted is the CBD industry. I’ve been able to effectivelycommunicate how they should approach eCommerce and I’ve been invited to speakmultiple times on the CBD Expo tour (CBDExpo.net). I was also selected to be the“track captain” for CBD Startups at San Antonio Startup Week (SASW) October 2019.

Collaborate with Marketing and Sales teams to create campaigns that can acquire customers in new segments and verticals.Develop, project manage and execute integrated marketing campaigns, from campaign conception through creative development and execution.Ensure strong value-based messaging, brand consistency and Pivot3 core values across all communications.Collaborate with Product Marketing & Training to ensure that tips, tricks and scripts are in the hands of the teams needed to drive optimal campaign conversion.Maintain strong ties with Sales to receive real time feedback on campaign results that could enhance campaign elements to improve quality and/or quantity of leads.Ensure marketing campaigns are designed to achieve measurable results.Develop and disseminate campaign dashboards to highlight ROI, enabling further investment in winning campaigns and refinement of less optimal campaigns.

Responsible for Shopatron’s new acquisition, install base, channel, alliance, and fulfillment partner marketing for the Manufacturer and Retailer eCommerce product lines. Manage, plan and execute multi-channel marketing campaigns that are within budget and hit lead targets across new, existing and partner business lines. Lead a cross-functional team to create and design assets and plan events. Responsible for creating content for all channels and product lines. Manage relationship with a creative agency for copywriting and video production. Communicate to the senior leadership team of month to date lead targets and how campaigns are performing as well as other marketing KPIs.

Drive incremental monthly recurring and transactional revenue within the Shopatron install base. Worked closely with VP of Client Success, account management team and Shopatron’s in-house online marketing team to determine the appropriate customer segments for targeted campaigns.

Drive demand generation programs and campaigns for Hostway's Managed and Cloud product lines. Also, drive acquisitions to Hostway's channel partner program through various channel marketing avenues. Determine the most appropriate mix of marketing programs such as email marketing, webinars and online syndication targeting new prospects in key segments and verticals to accelerate customer acquisition.Test, measure, learn approach to iterate and optimize campaigns. This includes regular reporting of campaign activities, insights and results.Leverage tools to accurately measure and report on effectiveness of lead generation campaignsEstablish and document repeatable processes for lead generation and follow-upChampion data quality in our prospect database, grow and segment the database to run effective, targeted campaigns

Worked on a various research and analysis projects pertaining to Rackspace's global install base and customer segmentation. Create marketing automation programs to cross-sell and up-sell the install base.

Provide customer marketing intelligence to the sales organization to increase installed base growth.

Created customer market segmentation analysis. Determine the share of wallet was for every customer for the US installed base.