Founding Contrarian
CurrentFollowing his $500 million sale of Big Ass Fans, Carey founded Unorthodox Ventures, which aims to upend today's parasitic venture capital industry by partnering with disruptive founders seeking to manufacture extraordinary products and build enduring brands. Unorthodox Ventures offers far more than money. Carey's team of experts in everything from manufacturing and engineering to marketing and analytics provide founders the expertise they lack. The goal is that by the end of an agreed-upon time frame, they'll be profitable. This hands-on partnership model earned a 2021 World Changing Idea honor by Fast Company.Unorthodox Ventures' partner companies include modern bidet maker Tushy, Mediterranean frozen food company Afia, chronic constipation solution Vibrant and Awkward Essentials, which makes after-sex cleanup tool Dripstick.Unorthodox Ventures even helped one of its own principals launch Vaask, the maker of a hand hygiene system designed to be a permanent fixture in modern interiors.