Delivered executive leadership to a team of four market development, creative, and communications staff on strategic/tactical product development, global product services marketing, public relations, trade shows, market research, and CRM/ABM systems to ensure top-line revenue goals were achieved.● Developed and executed a new downstream marketing focus that included full training launch kits, pricing strategies, sales and customer service team training, and marketing collateral, resulting in millions of dollars in new revenue. ● Identified a business need for a sales funnel system and direct contact communication and implemented HubSpot CRM which helped identify +$500k in tradeshow costs for re-investment.● Led internal marketing team and external vendors on re-design of the company’s online presence in preparation of a new value proposition that resulted in more inbound lead conversions ● Implemented agile marketing methodologies to drive the marketing team’s output, time management, and focus levels that reduced distractions, one-off requests, and improved team output by +20%.● Trained and mentored employees with Individual Development Plans resulting in promotions for those individuals.

Managed two product development managers overseeing Grainger’s KeepStock program, a portfolio of vendor and customer inventory management solutions including marketing plans, product marketing and positioning.● Led team of mobile app developers in agile scrum methodology for the development of Grainger’s KeepStock mobile app, an application that allowed employees and customers to view low or no inventory products and immediately order them, generating millions in new revenue.● Built and fostered relationships with sales representatives, customers, and focus group attendees to better drive new service offerings, including mobile application enhancements/changes, near field communication innovation, and on-site service enhancements for this multi-million dollar portfolio with continual growth of +50% year-over-year.

Oversaw successful commercialization and integration launch of Smiths Medical Bronchial Hygiene portfolio into CareFusion AirLife Respiratory that resulted in first-year incremental revenue of millions of dollars.● Built and fostered relationships with vendors to drive successful project implementation; oversaw accountability of action items and expanded opportunities for future business development with Smiths Medical.● Delivered expertise on competitive analysis, pricing strategy, marketing communications, regulatory, quality, field sales, and training to drive project awareness and ensure successful on-time completion and business unit satisfaction.

Managed team of five technical, administrative, marketing, and distribution team members across three business units; oversaw strategic planning, pricing strategy, brand identity, and tactical operations. ● Created, led and executed market-based pricing strategy focused on maximizing market share while balancing gross profit. Results included increased profitability into the millions of dollars and expanded market share.● Business unit subject matter expert for 2013 Medical Device Excise Tax (MDET) initiative, providing strategic recommendations to product manufacturing and distribution that reduced organizational tax burden.● Integral member of corporate continuous improvement team, championing projects that resulted in streamlined operations, significant cost savings and decreased product to market timelines

Managed four senior managers, managers, and coordinators; oversaw strategy and leadership of a $135M global marketing product portfolio, including traditional portfolio management, category management, product roadmap development, key opinion leader activities, and sales support.● Managed all aspects of the product innovation pipeline, including stage and gate R&D process, project progression assessment, financial implications and go, no-go decision for new products.● Conducted clinical advisory boards with key opinion leaders to capture customer needs, in-market changes/market development opportunities, and deliver information needed for effective product development and decision making.● Led product rebranding for spin-off from Cardinal Health to CareFusion, successfully transitioning corporate horizontal messaging to expand contract opportunities and market penetration. ● Developed and launched CareFusion’s first web-based, customer interactive, cross-reference portal, expediting access to information and increasing revenue. ● Developed global strategic plan for new multi-million dollar channel opportunities that included working with third-party distributors to expand market reach and increase revenue through expanded international market share.

● Achiever of Marketing Manager of the Year and Karl Bays Value Improvement Award for revenue growth through strategic marketing execution, product pipeline development and overall portfolio growth.● Led team of staff and consultants for market research project to identify V. Mueller’s® brand strengths and weaknesses, implementing marketing collateral/campaign to educate customer base on new value proposition.● Directed strategic identification and addition of spine products to portfolio mix, generating $2 million in revenue.● Project lead for cross-functional team to launch a generic brand of surgical instruments, increasing gross profit margin 23% and adding first-year incremental revenue of $5 million.● Directed strategic identification and addition of spine products to portfolio mix, generating $2 million in revenue.

● Awarded Marketing Manager of the year for management of sales training, marketing collateral and product launches that drove over $1 million in revenue in the first year of introduction.● Integrated Price, Product, Promotion and Placement into training programs, improving product planning processes and portfolio management for over 20,000 SKU’s.● Project lead and point of contact for national trade shows and conventions including Association of periOperative Registered Nurses (AORN) and American College of Surgeons (ACS), elevating brand presence and awareness.

● Quota attainment and Quota excellence four years.● Designated as national field and classroom trainer for incoming sales specialists.