With a career built on crafting creative, data-driven marketing strategies, I’ve had the privilege of working across some of the most exciting brands in Scotland. From launching Virgin Hotels Edinburgh to managing the hotel marketing for Scotlands largest hospitality group, I thrive on making big ideas come to life and delivering measurable results. My work spans everything from high-converting paid ads (Google, Meta) to seasonal campaigns that turn heads and drive business. In 2021, I successfully founded and run my own Marketing agency for over 3 years, Special Sauce, delivering affordable, high-impact marketing solutions to businesses hit by the pandemic. I’ve also worn many hats as the Senior Digital Marketing Specialist at Huckleberry, where I worked on PPC, website design, and SEO for businesses worldwide.