BarrComm grows your business or political organization through online marketing & web development. In today’s digital world, a strong online presence makes all the difference between who wins and who gets left behind.We raise your brand awareness and grow your bottom line by creating an online marketing machine that works right for you.

Digital communications chair for the diaspora group, Colombianos con Biden, at the national level.

Developed and directed digital marketing strategy through web development, content marketing, email campaigns, blogs, Search Engine Optimization, A/B testing, analytics and social media.

Spearheaded digital communications by promoting the company’s brand through use of creative, cost-free inbound marketing strategies: content marketing, email campaigns, blogs, Search Engine Optimization, A/B testing and social media channels.Analyzed content efficacy through metrics in order to increase leads and conversions.

Orchestrated communication between the Mayor’s Office of Community Affairs (including 12 partnering offices and agencies) and the residents of the District of Columbia (pop. 660,000) through websites (13), email campaigns, press releases, list serves, blogs, social media, Search Engine Optimization, photography and videos.Delivered time sensitive information to the public during moments of crisis for the District in emergency situations such as snow storms, water contamination, gas poisoning, earthquakes, hurricanes as well as Amber and Silver alerts.Successfully ensured high turnout at government held summits, town halls, rallies and marches with hundreds, often thousands of attendees.

Communicated with tens of thousands of people by directing New Media (Drupal, Hootsuite, INBOX25, Salsa Labs, Youtube, WordPress, Tumblr, Twitter, Facebook) for the Mayor's Office of Washington, DC.Represented the Mayor as liaison in communication with Councilmembers, Commissioners and other VIPs, and by speaking hundreds of times at public and private events and meetings such as Advisory Neighborhood Commissions, Business Improvement Districts, Parent-Teacher Associations, Police Service Areas, as well as Civic and Neighborhood Associations.Coordinated constituent services on behalf of the Mayor for Ward 1 (pop. 75,000) by facilitating quick, and often multi-agency, responses to neighborhood and individual quality of life issues.

Produced press releases and ensured positive coverage in news outlets such as the Washington Post, ABC News, Univisión, the Huffington Post, The Washington Informer and El Tiempo Latino. Collaborated with other advocates to hold political debates, straw polls, community service and networking events.

Developed creative media campaigns utilizing newsletters, websites, blogs, photography, video, list serves and social media to advocate for issues important to the Democrats under 35 in the District of Columbia.

Organized grassroots political work and fundraising on behalf of advocacy organizations.

Collaborated with senior staff in the international marketing campaign for the “Discover Colombia Through Its Heart” project by the “Colombia is Passion” branding program, with the purpose of introducing a new image of Colombia to the world.

Assisted senior staff in collection of information, development of operations manuals and coaching of seminars.