Juan Carlos is an international expert in enhancing the image and the development of Places and Destinations.He provides senior strategic advice and insights to places (countries, regions, cities, urban areas) and destinations (tourism, economic, cultural, leisure and entertainment and mixed-used) as well as to organizations worldwide, having worked and advised many places in Western and Eastern Europe, the US, Latin America, Northern Africa, the Middle East and Asia.He also regularly collaborates with other specialized global and international consulting firms, experts and national and multilateral development and cooperation organizations around the world.Juan Carlos has been, for many years, advisor to the City Council of Barcelona and other city organizations and institutions in the fields on city branding, economic development, tourism and cultural promotion.Founding member of ‘Barcelona Global’ and of the ‘International Place Branding Association (IPBA), Juan Carlos works as senior strategic advisor for different international Organizations and Forums.Editorial reviewer of the ‘Place Branding and Public Diplomacy’ journal, Juan Carlos also collaborates and participates in different initiatives, forums and programs developed by different international and multilateral organizations including the EU, the UN, the World Bank, the UNWTO or the Inter-American Development Bank.Juan Carlos graduated in Economic and Business Administration at the University of Barcelona with specialization studies in marketing and international marketing at New York University, and his past positions include Brand Strategy Services Director at Future Brand, Director of Strategy Consulting Services at Coopers & Lybrand and KPMG, responsible of promoting Spanish products in the US at the Commercial Office of the Embassy of Spain in New York and responsible for international marketing projects at the Barcelona’92 Organizing Olympic Committee.Frequent speaker in different international seminars and forums, Juan Carlos is author of many articles and papers for different journals and magazines and collaborates as visiting professor with different international universities and schools.Based in Barcelona, Juan Carlos speaks four languages and can work in international, multicultural and multidisciplinary environments and projects, but also has the ability to deeply understand and engage with local cultures and needs.