J.C. Bouvier Email and Phone Number
J.C. Bouvier's Location
Greater Boston, United States, United States
J.C. Bouvier's Contact Details
J.C. Bouvier work email
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J.C. Bouvier personal email
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J.C. Bouvier phone numbers
About J.C. Bouvier
• Insightful leader with broad experience delivering measurable returns on investment.• Level-headed, agile marketing experience; pragmatic assessor of the differences between campaign strategy and tactics.• Savvy user of SaaS / cloud productivity + collaboration tools: Salesforce CRM + Marketing Cloud, Office 365 suite (Excel, PowerPoint, Word, Planner, SharePoint, Teams), Asana, Hive, Slack, Mavenlink, Atlassian's suite (Wikis, Jira) and the Adobe Master Collection (Photoshop, Illustrator, InDesign, Premiere, XD).• Frequently found leveraging humor in the act of taking the digital initiative.
J.C. Bouvier's Current Company Details
J.C. Bouvier Work Experience Details
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Associate Vice President, Digital Client StrategyAllegiance Group + Pursuant Apr 2024 - PresentFargo , Nd, UsIn this exciting new role, I'm continuing my incredible journey with the AG+P team, now supporting client account teams in developing and expanding digital strategies. My colleagues include a set of amazing folx from organizations like Allegiance Fundraising, Pursuant, and Beaconfire RED.
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Account DirectorAllegiance Group + Pursuant May 2022 - Mar 2024Fargo , Nd, UsWorking with some outstanding national and international organizations on issues including:• LGBTQ rights• Addressing industrial food waste• Bridging cross-cultural understanding
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Senior Director, Marketing StrategyAllegiance Group + Pursuant Apr 2021 - May 2022Fargo , Nd, UsBeaconfire RED was acquired by Allegiance | Responsibilities include but are not limited to:• Serving as a portfolio Executive Sponsor for public media• Rapid response for sales proposal and pitch support• Supporting broad marketing activity across the organization• Salesforce Marketing Cloud admin support + lead strategist
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PrincipalBouvier Consulting Mar 2006 - PresentPrivate consultancy servicing a diverse array of businesses with technological integration, project management, high-level messaging, marketing strategy and tactical execution.Services include:• Digital and online marketing campaign management• Marketing automation tool management including HubSpot• Facebook ads, Google Ads advertising / Page / Business asset management• Content creation / content strategy / content marketing• Website development - Responsive design, database, UX / IA, e-commerce, mobile• Graphic design for web / video / print materials - case studies• Copywriting for web / video / print materials• Conception / direction of corporate / broadcast video projects• Management of trade show / outreach marketing eventsClients have included: • Cytel, Incorporated - Adaptive Clinical Trial Software and Statistical Applications Innovations• Perkin Elmer - Design, manufacture and delivery of advanced health technology solutions• Peg + Dick Studios - Provincetown, MA decorative accessories wholesaler -
Senior Director, Marketing StrategyBeaconfire Red May 2020 - Apr 2021Arlington, Va, UsAs Beaconfire RED was acquired by the Allegiance Group, my responsibilities and title as Vice President of Digital sensibly + amicably changed to better reflect the needs of the expanded client portfolio and depth of our new, consolidated team:• Serving as the digital executive sponsor advocating for best practice + storytelling strategies across our entire public media portfolio of clients • Setting the annual digital fundraising strategy for all public media and select other clients• Representing best in class digital marketing, advocacy, and fundraising through 'request for proposal' creation and pitch sessions• Helping to lead the digital marketing communications strategy + execution across the organization• Working through internal team acquisition change management with colleagues + agency leadership -
Vice President, DigitalAllegiance Fundraising Feb 2018 - Apr 2020Fargo, Nd, UsWhile a grand title, the work was both strategic and tactically hands-on in building a suite of digital services to be revenue additive. Essentially a digital practice from the ground up, which with the outstanding support of the wider team I was able to successfully do. Accomplishments include:Driving 3x / 6x digital revenue growth / booked business in 2019 and 2020 respectively.Helping to establish the Allegiance Fundraising Group (now Allegiance Group) as one of the leading nonprofit fundraising teams supporting the mission of regional public media and general fundraising clients across the United States. My role was to help build fresh digital fundraising services offerings while working hand in hand with management to help create a sum from our divisions greater than the parts.Strategies + tactical skills employed:Market research and high profile partner management (PBS)Pricing design, marketing collateral, and supporting web content development from draft to deploymentRevising production pipeline strategy, and practice from whole clothSalesforce lead lifecycle managementSalesforce Marketing Cloud contract negotiation + administration support -
Director, Digital MarketingThe International Fund For Animal Welfare – Ifaw May 2015 - Feb 2018Washington, District Of Columbia, UsResponsibilities included strategic management of an international digital team and related resources to grow a multimillion-dollar annual fundraising and lead acquisition budget.Goals included:• Increasing communication, cooperation, and message impact with multichannel fundraisers• Implementation of digital technologies designed to extend our marketing automation capabilitiesLong-term goals included:• Planning, testing contact strategy revisions; mapping audiences and constituent journeys• Increasing tactical combinations between channels to increase donor counts -
Managing Editor, OnlineThe International Fund For Animal Welfare – Ifaw Apr 2013 - May 2015Washington, District Of Columbia, UsIn piloting this new role for the organization, I was responsible for the setting of content strategy to better convert leads from the IFAW online audience of over 5 million page visitors globally (~3m+ unique sessions, up 50+% from 2013, content I managed/generated representing ~20+% of overall traffic); functions including but not limited to:• Daily article / post / blog conception, generation, and refinement (over 500 posts per year) - responsible for creation of editorial voice for new campaign content culled from an array of international authorship (numbering more than 100) including campaign experts and field program staff• Online marketing campaign management of content promotional strategy through social marketing; including management of Facebook & Twitter ad budget spends; ad creation, deployment and tactical analysis• Content partner relationship prospecting, development and management• Chair, interdepartmental Editorial Board - responsible for management of IFAW.org editorial calendar• Development and management of Social Marketing internship program in support of the above, with recurring seasonal classes each with multiple participants• Aid in development / deployment of celebrity contact and engagement strategy through social communications and copywriting
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Social Marketing LeadThe International Fund For Animal Welfare – Ifaw Feb 2009 - May 2013Washington, District Of Columbia, UsIn this new role for IFAW, I served as the lead global strategic adviser and tactician for all things within the International Fund for Animal Welfare's marketing through digital or interacting in digital environments. E.g. web sites, social networks, online video. Part of my responsibility was the education of the executive management team on the use of these technologies, and to help contribute to special organizational projects as required.Daily responsibilities included:• Content management, lead editorial and strategy• Facebook Page base building - through 650,000 fans strong• Facebook advertising management - campaign and institutional budgets• Twitter channel management - multiple regional accounts • Photo editorial for post content• Competitive channel review• Industry trend monitoring/review• Metric analysis - Google Analytics, Quantcast Dashboard, SproutSocial, Facebook Insights, YouTube Insights
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Creative Content Manager / Online Community CoordinatorThe International Fund For Animal Welfare – Ifaw Nov 2006 - Feb 2009Washington, District Of Columbia, UsCreative Content ManagerIn both of these new IFAW roles, I managed online creative strategy, planning and tactics with a focus on ensuring each deliverable supported both planned outcomes and institutional key messages. Additionally, working with our Webby Award winning web team, I supported several special project initiatives through integrated departmental research and external vendor efforts.Online Community CoordinatorAs the first hire in this role, I helped the International Fund for Animal Welfare (IFAW) expand its range of potential influence using a blend of virtual, social networking and real-world marketing strategy and tactics.
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Managing DirectorThe Woods Hole Film Festival Aug 2001 - Sep 2007In this role I served as "expeditor-in-chief" for tasks and strategy related the myriad of hats both I and the Executive Director wore over the course of each year long effort. The role required constant diligence and management of teams, resources, community and time. In my final year...We reached a new level of event, and I believe (and other objective observers agree) my tenure helped set the stage.
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Program Project Manager | Advanced PostAvid Technology Jan 2005 - Jul 2006Burlington, Ma, UsShepherd of lead generating marketing programs and initiatives for AVID (Oscar-winning company, NASDAQ traded) and their Advanced Post team. Responsibilities including but not limited to managing creative, web, operational and event resources for specific team projects. My role reported directly to the Advanced Post Market Manager for the Americas. -
Marketing Manager / Inside Sales ManagerBoris Fx / Artel Software Oct 2002 - Sep 2004Boston, Ma, UsIn this role, I wore numerous marketing hats for one of the film and video industry's leading effects providers. My responsibilities included but were not limited to:• Writing website copy• Layout and editing of HTML web pages• Creating HTML email outbound (including copy)• Managing creative design resources• Managing e-commerce tools• Creating collateral including copy and design• Managing the CRM database including the pulling of email lists• Managing the outbound email communications tool• Press database management• Press relationship management• Trade show management• Partner management including NFR exchanges• Contract development and negotiationsDirect Sales ManagerIn this role, I wore numerous sales management hats for one of the film and video industry's leading effects providers. My responsibilities included but were not limited to:• Managing an inside sales team of 4• Driving revenue goals to target• Management of sales CRM tool• Creation of new product offerings and quarterly promotions• Direct sales vs. channel management strategy discussions• Lead discovery, development and distribution• Sales life cycle management -
Product Marketing Specialist, Senior Inside / Inside Sales / Pre-Sales RepresentativeMedia 100 Video Hardware + Software Sep 1998 - Aug 2001In this role, I transitioned from inside sales to product marketing for what was, at the time, the only hardware-based MPEG encoding tool for the Apple Macintosh and the only hardware-based After Effects performance acceleration tool. My responsibilities and functions included but were not limited to:• Product BOM cost review and refinement• Product positioning• Web site copy• Major partnership management• OEM vendor negotiations• Online forum community relationship management• Liaison between engineering and manufacturing
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Administrative StaffSundance Institute Jan 1996 - Feb 1998Park City, Utah, Us• First official festival intern• Sundance Labs administrative staff 1996• Schwag King of Sundance 1997 (Gap beads anyone?)• Venue logistics coordinator 1998• Producers Conference staff 1998
J.C. Bouvier Skills
Copywriting
Social Media
Marketing
Facebook
Advertising
Management
Video Production
Video
Email Marketing
Online Marketing
Business Development
Graphic Design
Online Advertising
Non Linear Editing
Event Management
Non Profits
Web Design
Blogging Software
Web Content Management
Non Profit Consulting
Social Marketing
Mobile Applications
Digital Photography
Marketing Copy
Drupal
Web Site Production
Non Profit Administration
Board Relations
Website Copy
Video Scripts
Marketing Consultant
Wikipedia
Wordpres Mangement
Facebook Page Mangement
Facebook Ad Management
Blog Management
Apple Macintosh
Blog Author Management
Non Profit Marketing
Non Profit Experience
Non Profit Communications
Wikipedia Listing Management
J.C. Bouvier Education Details
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Fitchburg State UniversityCommunications - Film
Frequently Asked Questions about J.C. Bouvier
What company does J.C. Bouvier work for?
J.C. Bouvier works for Allegiance Group + Pursuant
What is J.C. Bouvier's role at the current company?
J.C. Bouvier's current role is Grateful to work with so many to accomplish so much..
What is J.C. Bouvier's email address?
J.C. Bouvier's email address is jc****@****faw.org
What is J.C. Bouvier's direct phone number?
J.C. Bouvier's direct phone number is +150834*****
What schools did J.C. Bouvier attend?
J.C. Bouvier attended Fitchburg State University.
What are some of J.C. Bouvier's interests?
J.C. Bouvier has interest in Politics, Soccer, Photography, Tennis, Travel, Zen And The Art Of Macintosh Maintenance, Film.
What skills is J.C. Bouvier known for?
J.C. Bouvier has skills like Copywriting, Social Media, Marketing, Facebook, Advertising, Management, Video Production, Video, Email Marketing, Online Marketing, Business Development, Graphic Design.
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