Responsible for creating marketing design for the end-of-life care industry, including concept, design, directing and organizing photography shoots; providing art direction and design on email campaigns, custom e-newsletter programs, and social media marketing; and leading process improvement initiatives within the creative department. - Created a tracking system for our social media department to analyze monthly, quarterly, and yearly data, allowing for instant snapshots of leads, clicks, and cost per click averages for all digital clients. - Developed process improvements that have resulted in an increase in closed jobs and billing throughput by decreasing production times in the department.- Suggested and implemented website improvements that have resulted in increased lead generation and sales by integrating our forms to an email marketing service, allowing the company to segment and target customers more effectively.- Collaborated with management and the social media department in developing monthly e-newsletter campaigns for our digital clients and for MKJ, with a focus on not only creating leads, but also fostering relationships with the recipients.- Suggested, developed, and implemented a library system of images and posts that the social media team can get pre-approved and used across all social clients each year, resulting in increase production rates.

Led and developed a small in-house design team responsible for creating sales and marketing tools for the healthcare training and management industry. - Spearheaded reshaping of QHR’s design and branding standards, including complete company re-brand in 2015. - Developed a successful graphics internship program, increasing our production and creating a pool of freelancers and potential employees for the department. - Led design initiatives for special projects for the C-Suite, including presentations, signage, and proposals.- Worked closely with sales and business development teams to create collateral and customized sales tools.- Collaborated with the marketing manager to design and implement a creative department project management system in Salesforce, allowing my department to not only track time, but also upload finalized sales tools and tie them to each client. This allowed sales to pull up all recent proposals and collateral during sales calls.- Was chosen by leadership to represent the marketing department on the Employee Satisfaction committee, where we created opportunities to increase employee engagement and loyalty both in the workplace and in the community.

Served as a part-time adjunct graphic design and marketing instructor, developing and updating class curriculum each quarter. Attended department meetings regarding improving curriculum and student experience. Consistently one of the highest rated adjuncts on the Nashville campus. Classes taught included: • Typography I• Introduction to Graphic Design• Introduction to Photoshop• Conceptual Thinking• Corporate Identity and Branding• Graphic Design for Non-Majors

Worked closely with the AVP of Marketing to re-brand National IPA, from logo development, creation, and guidelines to all collateral and customer-facing materials. Assisted in the development of an internal marketing plan for ourselves and our supplier partner base of over 20 national companies, including Toro, McKesson, and Panasonic. In this position, I also:- Collaborated with the team on concept creation, production, and maintenance of marketing collateral including brochures, flyers, email campaigns, direct mail programs, presentations, and promotional products.- Managed planning and logistics for trade show and event marketing efforts.- Designed, updated, and managed company website.- Assisted in interview process for all marketing team candidates.- Developed training documents for marketing department employees.

Served as art director for several Kansas City publications, including Kansas City Business, Art Magazine, Taste magazine, and Spaces magazine simultaneously. Also in this position, I:- Oversaw the advertising design department to ensure deadlines were met.- Worked with the editor to develop content and creative strategies, along with yearly content and deadline calendar.- Hired, developed, and supervised the junior art director, and managed the ad design department and freelance staff.- Conceptualized, art directed, and scheduled photo shoots and collaborated with photographers on publication covers and feature spreads.- Attended press checks and fostered vendor relationships.