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Collaborative, creative, and methodical Marketing leader known for engaging, converting, and retaining customers in global markets. Flawlessly plans and executes multi-channel marketing campaigns with strong project management and organizational skills. Leverages cross-functional team strengths and collaboration to create a best-in-class customer experience. Expertise includes clarifying market opportunities, creating focused strategies, aligning teams, and increasing sales. Scales operations, leverages data analytics, and builds out content to attract and engage the target audience, drives sales enablement, and open new revenue streams.
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Senior Manager, CrmMyhealthteam Sep 2020 - PresentSan Francisco, Ca, UsOwns the strategy, creation, and execution of daily email campaigns for a portfolio of 50+ unique brands. Responsible for a CRM strategy and data analytics for about 2.7M users, 8M emails a month, and about 21.5M web push notifications a month. Drives messaging and communications for various condition brands. Creates dynamic email templates and web push templates that auto-populate the weekly article sends. Oversees the creation of lifecycle marketing emails for 50+ unique brands. Aligns content with brand strategy and conducted A/B testing to gain a deep-level understanding of member engagement. Creates the strategy for live events and community engagement programs. Leads, mentors, and motivates a team of 3. - Developed dynamic email templates utilizing handlebars and if/else logic - Built complex lifecycle user journeys from onboarding to winback - Managed email strategy and execution for a portfolio of 50+ unique brands - Drove A/B testing and multivariate testing to identify the impacts of lifecycle programs - Introduced a web push notification program for 24 unique brands and increased user engagement- Responsible for email and web push program for 2.7M users- Responsible for sending an average of about 8M emails each month and about 21.5M web push notifications each month -
Crm Regional Marketing ManagerVivino Jan 2018 - Sep 2020San Francisco, California, UsOwned the global deliverability strategy and data analytics for 30M+ emails per month spanning 17 + countries including North America and France. Established program structure and defines metrics and goals within a previously unrefined program. Developed and executes dynamic global marketing strategies and A/B testing via email, push, in-app messaging, and SMS. Managed site marketing performance and optimization to ensure channels hit KPI’s across all markets in 17 countries. Analyzed and refines the North American market strategy (54% of revenue), driving national and global campaigns. Defined internal development process workflows. Led, mentored, and motivated a global team of 3. Trained and managed interns with proven success. Created growth presentations to company board members for fundraising. Built cross-functional marketing initiatives, resulting in high-efficiency planning, organization, and project management skills. Thrived in handling and prioritizing multiple projects while remaining flexible.- Introduced SMS marketing for North America and set the record for the most profitable year at $39.3M GMV in 2019. - Enabled the most profitable month in company history at $4.38M GMV in December 2019. - Created a highly engaging concierge program to target high-end buyers and drive sales enablement. - Achieved $3.85M GMV for January 2020 and created the Go-to-Market (GTM) strategy for 6 countries. -
Email Marketing SpecialistEmail Aptitude (Acquired By Tinuiti) Aug 2016 - Jan 2018Instrumental in creating and executing daily email campaigns for startup to enterprise clients; drove B2B and B2C messaging and communications within the business and tech industry. Oversaw lifecycle marketing, fundraising, and created the content and coding for 160+ email marketing campaigns monthly. Aligned content with brand strategy and fostered client relationships and priorities; conducted A/B testing to gain a deep-level understanding of customer needs. Assisted in new employee hiring, onboarding, training, and mentorship.
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Global Marketing ConsultantDominican University Of California 2016 - 2016San Rafael, Ca, UsServed as trusted advisor and key consultant to the Marketing team; collaborated with key stakeholders to gather requirements, coordinate program vision, align donor gifting and fundraising, and define metrics and deadlines. Conducted market research and translated data analytics and insights into highly engaging content marketing campaigns to drive customer (student) engagement. Leveraged best practices, new technologies, and industry trends to create integrated marketing campaigns which convey value and consistent messaging. Optimized campaign content across the website and email. Advanced the social media reach by driving brand awareness and unifying marketing communications. Redesigned website to develop organization’s fundraising and gifting program. -
Marketing Assistant And Research AnalystDominican University Of California 2011 - May 2015San Rafael, Ca, UsDirected successful marketing initiatives to target prospective students by combining effective language with arts and graphics to increase student enrollment. Produced tables, graphs, fact sheets, and written reports that summarized assessment data critical to making strategic decisions on improving program quality. Conducted market research on educational institutions that contributed to the development of marketing strategies. Maintained accounts payable, internal controls, and processes for six university departments. Proven success of email campaigns, social media, and various forms of online fundraising. Helped plan event fundraisers for our Leadership Studies Institute. Helped the marketing team plan and organize major giving including charitable gift planning to the university. -
Product Development AssistantElsa L. 2015 - 2015Implemented B2B marketing initiatives to successfully promote products and services. Analyzed the budgets, expenditures, research and development appropriations to formulate pricing strategies to align with company objectives while maximizing customer satisfaction. Conducted market research and trends to determine the most effective sales approach. Applied sales forecasting techniques to predict sales and profitability of products.
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Caseworker And Field Representative InternCongressman Jared Huffman'S Office 2014 - 2015Built and maintained relationships across government and state agencies that supported constituency services. Directed research and development projects that provided information to the Congressman on legislation and constituency concerns that were integral in forming policy decisions. Coordinated public policy issues and political campaigns. Spearheaded constituency marketing campaigns through email and direct mail. Wrote and edited speeches, executive letters, and publications. Helped with fundraising activities for Huffman's re-election. I know the importance of confidentiality and ethics especially when working with donors and constituent information.
Jennifer Chappell Skills
Jennifer Chappell Education Details
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University Of Notre Dame - Mendoza College Of BusinessNon-Profit/Public/Organizational Management - Fundraising -
Dominican University Of CaliforniaStrategic Planning And Leadership -
Dominican University Of CaliforniaPolitical Science And Government -
Dominican University Of CaliforniaHistory
Frequently Asked Questions about Jennifer Chappell
What company does Jennifer Chappell work for?
Jennifer Chappell works for Myhealthteam
What is Jennifer Chappell's role at the current company?
Jennifer Chappell's current role is Senior Manager, CRM at MyHealthTeam.
What is Jennifer Chappell's email address?
Jennifer Chappell's email address is je****@****sal.com
What is Jennifer Chappell's direct phone number?
Jennifer Chappell's direct phone number is (877) 300*****
What schools did Jennifer Chappell attend?
Jennifer Chappell attended University Of Notre Dame - Mendoza College Of Business, Dominican University Of California, Dominican University Of California, Dominican University Of California.
What skills is Jennifer Chappell known for?
Jennifer Chappell has skills like Public Speaking, Powerpoint, Microsoft Office, Microsoft Word, Microsoft Excel, Research, Teamwork, Leadership, Customer Service, Social Media, Email Marketing, Management.
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