Jc Cheney, Mba Email & Phone Number

Milwaukee, WI, US

Wauwatosa, Wisconsin, US

Freelance SEO and digital marketing consultant with a focus on small to medium sized businesses and LGBTQ identified and allied businesses.

St Louis, MO 63141, MO, US

• Primarily working with enterprise level clients, ASQ and Cedars-Sinai, on multi-phase site migrations.
• Mentor junior-level team members by offering strategic guidance and being involved in quarterly plans.
• Contributing to process-improvement, innovation efforts, and continuing education within the team.

St Louis, MO 63141, MO, US

• Ensured SEO best practices were implemented on 10+ new site set-ups and new platform migrations.
• For ASQ.org, helped guide design and migration to a new platform, which resulted in 59% increase in Organic Conversion Rate, 15% increase in Organic Sessions, and 90% increase in Organic Revenue Jan ‘17 - June ‘17 YOY.
• For Delmarfans.com, increased Organic Sessions 14% and Organic Revenue 40% from Oct ’15 – Sept ’16 YOY.

Milwaukee, WI, US

• Oversaw the search engine optimization (SEO) efforts across all four OEG brands and ensured continuous improvement of our organic traffic.
• Worked with IT and Merchandising department extensively over the last two years to get accessibility necessary to add optimized meta data and on-page content for category and product pages.
• Researches key phrases, monitors rankings/traffic, and continuously writes/edits content to target the highest volume/most relevant key phrase niche.
• Works with in-house and freelance writers to create SEO rich content that is both user friendly and search engine friendly.
• Increased organic traffic to www.nationalbusinessfurniture.com 48.6% for YOY for Jan-June 2014 vs 2013.
• Implemented necessary changes to www.officefurniture.com that were instrumental in its recovery from Google's Panda and PayDay Loans algorithm changes.

Milwaukee, WI, US

• Developed a data integration process in order to collect information from multiple sources for pricing decisions.
• Utilized Google AdWords to track traffic by keyword and calculate conversion rate by landing page.
• Performed keyword analyses to identify optimal keywords, niches, and opportunities to increase organic traffic.
• Created accurate, interesting, and informative content for product descriptions, meta descriptions, and PPC ads.

Fall River, Massachusetts, US

Temporarily relocated to Bristol, RI to work with a sister company of NBF to learn their Ecommerce practices and strategies regarding online marketing, paid search, search engine optimization (including content and technical aspects), and web development.

Milwaukee, WI, US

• Assisted in constructing satisfaction questionnaires, proofing surveys for grammar and question order, and testing survey instruments.
• Wrote SPSS syntax to extract, clean and manipulate data for analyses.
• Created a templating system, which enables SPSS output to be pasted directly into Powerpoint graphs to quickly and accurately populate reports.
• Performed analyses (e.g. loyalty metrics, quadrant, regression analysis) to measure current customer satisfaction and identify key factors that drive satisfaction for national and international service industry.

Machipongo, Virginia, US

• Worked closely with account and product teams to create sales presentations.
• Utilized industry research and traffic data for presentations to current and prospective clients.
• Created Internet Yellow Pages proposals, and built media plans on regional and national levels.
• Applied market research to determine best sites/ directories and negotiated publisher discounts to meet budgets.
• Frequent blogger (www.searchperspective.com) on industry news and innovations.
• Developed a stream-lined analysis method for interactive and print yellow pages competitves, which allowed multiple categories/headings to be evaluated and enabled comparable results throughout the Marketing department.

New York, NY, US

• Create individual Yellow Pages directory recommendations with Internet Yellow Pages advertising proposals, aimed at optimizing advertising dollars and effectively reaching clients’ target markets.
• Analyze national clients’ strategies, directories' competitive climates, Internet Yellow Pages’ reach, secondary and primary research, and industry standards to identify opportunities for advertising growth.
• Promoted to Tier 2 after only 2 months of employment (usually achieved after 3+ months).
• Regularly exceeded monthly production goals and maintained an error ratio of less than.5%.
• Help meet team time management goals such as a 55 day lead time and 1.5 turnaround time.

Certificate, Coding Bootcamp: Full-Stack Web Development

Mba, Ebusiness

Bba, Marketing