Freelance SEO and digital marketing consultant with a focus on small to medium sized businesses and LGBTQ identified and allied businesses.

• Primarily working with enterprise level clients, ASQ and Cedars-Sinai, on multi-phase site migrations.• Mentor junior-level team members by offering strategic guidance and being involved in quarterly plans.• Contributing to process-improvement, innovation efforts, and continuing education within the team.

• Ensured SEO best practices were implemented on 10+ new site set-ups and new platform migrations.• For ASQ.org, helped guide design and migration to a new platform, which resulted in 59% increase in Organic Conversion Rate, 15% increase in Organic Sessions, and 90% increase in Organic Revenue Jan ‘17 - June ‘17 YOY.• For Delmarfans.com, increased Organic Sessions 14% and Organic Revenue 40% from Oct ’15 – Sept ’16 YOY.

Oversaw the search engine optimization (SEO) efforts across all four OEG brands and ensured continuous improvement of our organic traffic.• Worked with IT and Merchandising department extensively over the last two years to get accessibility necessary to add optimized meta data and on-page content for category and product pages.• Researches key phrases, monitors rankings/traffic, and continuously writes/edits content to target the highest volume/most relevant key phrase niche.• Works with in-house and freelance writers to create SEO rich content that is both user friendly and search engine friendly.• Increased organic traffic to www.nationalbusinessfurniture.com 48.6% for YOY for Jan-June 2014 vs 2013.• Implemented necessary changes to www.officefurniture.com that were instrumental in its recovery from Google's Panda and PayDay Loans algorithm changes.

• Developed a data integration process in order to collect information from multiple sources for pricing decisions.• Utilized Google AdWords to track traffic by keyword and calculate conversion rate by landing page.• Performed keyword analyses to identify optimal keywords, niches, and opportunities to increase organic traffic.• Created accurate, interesting, and informative content for product descriptions, meta descriptions, and PPC ads.

Temporarily relocated to Bristol, RI to work with a sister company of NBF to learn their Ecommerce practices and strategies regarding online marketing, paid search, search engine optimization (including content and technical aspects), and web development.

• Assisted in constructing satisfaction questionnaires, proofing surveys for grammar and question order, and testing survey instruments.• Wrote SPSS syntax to extract, clean and manipulate data for analyses.• Created a templating system, which enables SPSS output to be pasted directly into Powerpoint graphs to quickly and accurately populate reports.• Performed analyses (e.g. loyalty metrics, quadrant, regression analysis) to measure current customer satisfaction and identify key factors that drive satisfaction for national and international service industry leaders, such as CVS Caremark and ManpowerGroup.

• Worked closely with account and product teams to create sales presentations. • Utilized industry research and traffic data for presentations to current and prospective clients. • Created Internet Yellow Pages proposals, and built media plans on regional and national levels. • Applied market research to determine best sites/ directories and negotiated publisher discounts to meet budgets. • Frequent blogger (www.searchperspective.com) on industry news and innovations. • Developed a stream-lined analysis method for interactive and print yellow pages competitves, which allowed multiple categories/headings to be evaluated and enabled comparable results throughout the Marketing department among all analysts.

• Create individual Yellow Pages directory recommendations with Internet Yellow Pages advertising proposals, aimed at optimizing advertising dollars and effectively reaching clients’ target markets. • Analyze national clients’ strategies, directories' competitive climates, Internet Yellow Pages’ reach, secondary and primary research, and industry standards to identify opportunities for advertising growth.• Promoted to Tier 2 after only 2 months of employment (usually achieved after 3+ months).• Regularly exceeded monthly production goals and maintained an error ratio of less than .5%.• Help meet team time management goals such as a 55 day lead time and 1.5 turnaround time.