Médecin généraliste remplaçant dans l'Oise et la Seine-et-Marne

drug delivery systems and drug reconstitution devices

Supported BMS with its multi-channel communication plan for 2 major hospital-market brands

I managed 7 people and coordinated the marketing plans for the Anaesthesia, Critical Care, Airways, Infusion, Safety, and Diabetes franchises:. I led by example; instilling team commitment and empowering the Product Managers.. I developed comprehensive marketing plans, set the operating budget and measured ROI.. I supervised the creation of the promotional materials while ensuring that new products are launched on time.. I prioritized and coordinated multi-brand actions.. Member of the French steering committee, key contact for the Global Marketing teamsAchievements:. 7 medical devices launched over 17 months. Annual Net Profit optimization of 1.5 Mio € through the rationalization of a portfolio of 8.000 SKU

My mission has been to reactivate this business unit in Europe:. I participated to the review of the Global marketing MT & LT strategies.. I built the European business model related to incremental investments and portfolio extension to support the Executive Management decision-making.. I defined and executed the ST & MT European marketing plans including product repositioning, brand marketing, and 360° communication campaigns.. I prepared and executed launches in selecting markets and channels, defining tactics, ensuring buy-in from affiliates, and setting the operating budget.. I oversaw the roll-out of the campaigns in 15 countries, defined and monitored KPIs of sales success, and measured ROI.. I updated and communicated to the Executive Management streamlined business and forecasting models.Achievements:‘Re-launch' of the original product and launch of the new one both very successful:. Original product + new one SG&A + CAPEX investments generated a 5-year NPV of USD 40 Mio. Mature product additional Net Sales of USD 19 Mio resulting from the roll-out of 3 European marketing campaigns. Baxter Marketing Team Impact Award

I initiated and developed BtoC sales of generic drugs while making the most of Baxter technologies:. I selected generic drug candidates, developed differentiated value propositions, and assessed the market potentials (concept testing, sales forecast, and pricing studies).. I led the multi-functional product development teams.. I formalized the marketing plans including market segmentation, effective prospect targeting, external and internal communications, and sales supports.. I coordinated the launches in 8 European countries and monitored successes.+ management of a due diligenceAchievements:. After 3 years, 36% of the business unit revenue resulting from sales in this new BtoC premium segment. Baxter Product Development Team Leader Award

I was responsible for the development of the business with pharmaceutical companies based in Europe in proposing a wide array of Baxter drug delivery solutions:. I met with the pharmaceutical companies, analysed their needs and proposed solutions.. I led the negotiation of the deals.. I interacted with Global and European R&D teams to ensure proper product requirements and customer satisfaction.Achievement: 5.2 Mio € revenue resulting from the contracts that I negotiated

I optimized the launch of a vaccine: I assessed the market potential, put the distribution channel in place, developed promotional materials, and trained the sales representatives.Achievement: Sales of the vaccine rose by 90% within 6 months.

I was in charge of the sales promotion in the largest territory including the autonomous management of the commercial proposals and the coordination of educational events.+ Trainer of other Baxter France Sales ForcesAchievement: Sales of the territory reached USD 10.1 Mio in 1999, up from USD 3.3 Mio in 1995.