Juan Carlos Fernandez Email & Phone Number

Greater Atlanta Area (Part-Time Puerto Vallarta, Mexico)

• Develops, implements and executes direct response campaigns using online fundraising, digital and social media marketing.• Establishes a strong social media presence across social media platforms for brands and programs. • Creates must-follow social media feeds to develop and engage a strong community of followers and donors. • Promotes online donations by creating Peer-to-Peer and online Advocacy campaigns.• Oversees multiple search, display, and mobile advertising campaigns, including writing and testing ad copies. • Defines social marketing campaigns to engage and retain new donors and to increase donations.• Defines email marketing content plans and schedules for top programs and campaigns, focusing on increasing open rates by delivering the right content and headlines to the right audience.• Volunteer in different LGBTQ organizations (NEAT, Marriage Equality USA, GMHC, PFLAG).

Puerto Vallarta, Mexico

We are an organization where every employee, client, and donor is welcome as part of our team. Together, we are committed to reducing HIV in Jalisco’s coastal area and Banderas Bay, Nayarit.We participate in activities with positive social impact, fostering solidarity, fraternity, union, and service, through equality and respect for everyone.

Greater New York City Area

• Led the development and execution of the organization's digital strategy. Revamped WaterAid America’s digital assets including: website, email, social media and online donations, resulting in an increment of 20% in donations YtY. Expanded brand penetration in new markets through digital and social media marketing.• Oversaw all marketing programs for WAA, including direct mail, digital, social media, email, printadvertising and PR: o Developed and managed the execution of the “World Toilet Day” (WTD) campaign, resulting in the largest single revenue generator for the organization to date. o Developed an "emoji creator" for iOS and Android. Nominated for the Webby Awards 2016 in the “Public Service and Activism” category; nominated for the Shorty Awards in the “Best emoji app” and “Nonprofit app” categories. o Led the “Bucket List Adventure” trek, bringing donors and supporters to Everest Base Camp (Nepal). Led social media efforts before, during, and after the trek, raised over $50K. Visited communities served by WaterAid programs in Nepal, documenting and sharing success stories for the organization.

Greater New York City Area

Supervised a staff of 9 full-time marketing professionals in creating and delivering a wide range of marketing metrics and analytics for IBM Global Services; provided marketing intelligence, insights, tools, and results to support Digital and Social Media Campaigns.Led the IBM LGBTQ diversity groups, supporting the Leadership Conferences in Latin America, recruiting and retaining top LGBTQ candidates and managing diversity programs in the region.

Armonk, Ny

Drove worldwide digital marketing strategy, metrics and sales enablement for the Inside Sales Division. Liaison to Digital Marketing and Social Media executives in Europe, Asia and the Americas.Improved productivity by building a common management system evaluating the effectiveness of Digital Marketing, Social Media enablement and demand generation tactics in context of business metrics.Doubled marketing contribution in the Digital and Social space by establishing strong links withbrands and regions to meet business objectives. Active member of the IBM Diversity Council representing the Hispanic and LGBTQ communities.

White Plains, Ny

Led cross brand metrics, reporting and budgeting for all teams in Americas Division. Developed business units’ plans annual business plans for Software core and new products. Managed brand positioning and related consumer messaging across all communication channels.Facilitated training of over 5,000 people, leading Software University in Las Vegas, NV. On special assignment as the geo coordinator for the Americas.Led agencies in delivering marketing plans that included advertising, promotion, grassroots events, demos public relations, direct mail, packing integration and digital.Leader of the LGBTQ and Hispanic Diversity Groups. Liaison to the Diversity Groups in the US.

Int'L Assignement In Somers, Ny

Led Software Group Marketing team for Latin America. Supported Sales organizations in different countries; led a multi-national team of 15 people across the different regions. Developed annual strategy, marketing plans, driving merchandising, sales and support of the brand for all Software Group business lines.Created assets, enabling sales from identification to close. Produced new assets such as marketing demonstrations, point-of-view presentations, info graphics, web blogs, podcast and case studies.

Certificate In Digital Marketing, Digital Marketing And Social Media

Digital Marketing and Social Media

Mba-Certification, Social Media Marketing

Certificate In Fundraising And Philanthropy, Fundraising And Philanthropy

Leadership Institute Certificate, Organizational Leadership, Lgbt Leadership Institute

Post-Grad, Marketing

Activities and Societies: Strategic, brand and international marketing

Ba, Computer Science