Direct Responsibility for launch of media division including: promotion, negotiation and sales of advertising space on B2B websites in addition to maketing and sales of leading e-commerce travel management solutions for the travel Industry

Reporting directly to the President, responsible for growth and expansion of the retail travel and e-commerce portfolio. Accountable for development of sales plan, execution of sales/marketing strategies and product design. Formulated detailed business plan outlining specific strategies and tactics to increase market share in e-commerce and retail travel arena. Responsible for creation of a comprehensive product suite and establishment of middleware electronic distribution channel agreement.

Responsible for the development and expansion of the Ontario retail franchise network. Mandate included, the creation and development of sales and marketing strategies, execution of corporate sales plan and support business development, product design teams

Directed the development of a $50MM sales organization with 20% + annual growth objectives. Responsible for reorganizing and directing a department with a less than spectacular track record to a productive and performing business unit. Accountable for contract negotiations and implementation of corporate agreements. Developed and enhanced senior level relationships with key accounts. Re-ignited and turned around company’s largest sales operation including senior account management team. Planned, recommended and executed sales plan and strategies while managing the P&L for a $50MM travel insurance business unit. Played key role in company sales strategy, product development and pricing policies. Championed and achieved the successful integration of largest competitor’s sales team while restructuring business unit. Managed significant transition and reorganization challenges, met customer retention objectives and maintained sales growth activity. Managed the restructuring of a large business unit, including a national call center, establishing operational efficiencies, improved customer service and cost reductions.