Responsible for overseeing the marketing and sales teams. Lead the growth strategy and drive new business generation for the US market. Spearhead the positioning strategy for both the US and Colombian markets.

Responsible for overseeing the marketing and sales teams. Lead the growth strategy and drive new business generation for the US market. Spearhead the positioning strategy for the US market.

Responsible for the marketing and sales teams. Lead the re-launch of the brand. Lead the positioning and go to market strategy for the US market. Lead the growth, and lead generation strategies.Achievements• Managed to increase sales by 22% by the end of 2023.• Managed to optimized customer experience and customer Service.• Managed to launch the website focused on user experience.

Responsible for the brand P&L - Lean Marketing and creative agency. Lead the growth strategy. Responsible for the development of the marketing plan. Lead the brand positioning strategy.Achievements•Managed to increase sales in 31% by the end of 2022.

Responsible for the marketing, market research and communications departments. Lead the inbound, digital, social and lead generation strategy. Lead the different media, creativity and public relations agencies.Achievements•Created the lead strategy, with a conversion rate of 22% (+35.500 new clients).•Won Gold Awards in the Festival of Media LATAM - Category: Best Execution of a Brand.•Won the Gold Awards in the Effie Awards Colombia - Category: Corp Reputation.•Won the Bronze Awards in the Effie Awards Colombia - Category: Healthcare product and service.•Managed to increase the top-of-mind index from 7th place to 1st place - 2021.•Managed to achieve the execution of the annual budgets - $3.5M USD•Managed to increase the top of heart index, going from 7% to 12%.•Managed to achieve an efficiency in expenses of 30%.

Responsible for the creation of the marketing team. Create the organization's digital marketing strategy. Lead the definition of communication channels. Implement marketing and sales automation tools. Lead the brand guideline change.Achievements•Achieved the implementation of Hubspot as a marketing and sales automation tool.•Achieved growth of +200% of new visits to the web.•Managed the change of image and brand perception in the Colombian market.

Responsible for creating and implementing the company's digital marketing strategy. Implement the demand planning, price analysis and management strategy.Achievements• Developed the influencer marketing strategy, increasing the reach of the digital platform by 43.73%, increasing sales of new collection and outlets by 15%

Responsible for leading and developing market research. Create international marketing activities for brand positioning.Achievements• Created new alliances with hotel chains to improve the experience, good perception and brand image.• Created strategies to increase the satisfaction of clients and their companions from international origins, increasing the volume of preference for FCV by 35%.

Responsible for creating the marketing department. Create and execute the Marketing plan. Managed commercial events nationally and internationally (United States, Mexico, Panama, Ecuador, China, Brazil). Achievements • Lead the launch of the new corporate image. • Directed the positioning strategy (Social - Seo - Sem - web - App), increasing 150% its traffic. • Created the marketing area in the international branches of the company.

Responsible for coordinating and supervising import nationalization operations in the port of Cartagena and Buenaventura.Achievements• Optimized the nationalization process, improving delivery times by 50%.