• Drove strategic support and actions around M&As, analytics, process optimization, and special projects, including executive presentations and detailed playbooks.• Developed and deployed strategic guidance on M&A reporting and execution across multiple workstreams, including executive reporting to CXO level.• Designed and implemented playbook on-time tracking for capitalization of workforce efforts to drive cost reduction efforts.• Drove executive strategic metric dashboard across all of IT SVPs / EVPs to monitor and track performance and report to C-level and Board of Directors.• Directed rebranding project across IT in support of enterprise strategy (executive updates and presentations reporting on progress, issues, and scope management).• Built reporting tool to assist SVPs / EVPs in managing multiple requests from other organizations, ensuring governance and cadence. Cultivated strategic alliance relationships.

Driving strategy, execution, and alignment between Commercial and Consumer Global Business Units, six regional Business Units, sales, and the AMD organization, I am charged with growing business, increasing profits, and maximizing benefits.• Serve as relationship lead for alliance between HP and multinational semiconductor company, AMD. • Oversee data analytics initiatives that provide foundational insight into strategic decisions and performance optimization solutions with AMD, Intel, and other key partners.• Head inhouse and outsourced team of subject matter experts focused on alliance management, analytics, budget management, project management, operations, and multi-departmental interlocks.

I spearheaded Sales Operations integration across HPE regions including the Americas, EMEA, and APJ, as well as driving HPE acquisitions and divestitures. Overseeing four global teams, I developed best practices and end-to-end process across lead to cash, sales compensation, partner enablement, and management of change communications.• Provided key leadership in sales operation enablement of divesture in China comprising 51% of operations, ensuring continuous, undisrupted operations as well as cross-functional engagements across organization.• Charged with leading Sales Operations workstream integration of Aruba networking acquisition into HPE. Drove strategy for sales operations and enablement while creating playbooks for execution. Ensured clear engagement model in alignment with customer and company POV.

As the leader of global HP networking sales planning, operations, and go-to-market, I delivered expertise and insight on global market segmentation while shaping sales team knowledge. I developed the detailed three-year strategic planning including segment and product planning, sales structure and pre-sales support, and WW guidance playbook for regional Global Business VPs.• Drove demand generation plans, product marketing playbooks, and key new product integration plans for HP Network Product Marketing, enabling networking business across all regions.• Oversaw sales strategy, performance, and operations. Established quota and goals for organizations, delivering expertise across strategic activities, best practices, and cost optimization. • Implemented disciplined process management across critical aspects including pipeline review, asset management, and demo sales attainment. Identified and drove pursuit of new revenue opportunities.• Developed consultative solution-selling capability within organization, building compelling business cases to differentiate/highlight broad portfolio value. • Built first WW distribution sales model for Orange telecommunications connecting three global sales hubs to HP hubs, enabling customized networking solutions.• Drove 4% response rate increase, 35% lead creation conversion, and 45% lead acceptance by sales and channel partners by heading tactics and engagement with lead creation marketing companies.• Developed and optimized Eloqua DBs contact/list pools. Implemented lead nurturing capabilities for every campaign, leveraging multi-touch approach.

I drove marketing strategy, planning, and operations for the Americas and served as marketing lead for Canada and Latin America. • Ensured quarterly closeout at 100% or below of MIE allocated (combined people, travel and programs, including RBU) for BMM. • Led development and measurement of end-to-end processes, including budget management and allocations, alignment to WW strategies and directives, and GTM demand generation effectiveness.• Owned key performance indicators, drove continuous process improvement, and served as advisor to Americas Enterprise Group Marketing VP until assuming functional oversight.• Implemented multiple converge infrastructure and cloud virtualization customer service programs across Americas. • Partnered with companies such as Intel, AMD, SAP, Microsoft, and EMULEX to leverage funds and increase coverage. • Established first Channel Partner Marketing Council helping HP to drive channel marketing campaign and increase channel sales acceptance of HP leads.

In this role, I created integrated the marketing plan, targeting enterprise customers and partners for three business units to ensure measurability and ROI. I was charged with leading sales engagement, segment marketing plans, and collaboration with strategic alliances.

I was challenged to develop and execute corporate marketing strategy driving the HP brand within philanthropy and higher education sectors throughout 20 Latin America countries.• Led Total Customer Experience Councils in every country. • Implemented RAP program and tool within highest activation and response region, worldwide.

I pursued marketing and joint ventures with Oracle, SAP and Microsoft and generated qualified leads via marketing campaigns.

Working with key partners including Oracle, Microsoft, and SAP, I was charged with driving revenue growth within Central America, The Caribbean, Venezuela, Ecuador, Colombia, Peru and Puerto Rico. Generating significant growth in enterprise business revenue and storage business, I recaptured the top market share within industry standard servers.

I led Compaq Computer Corporation entry into financial services market in Central America, Venezuela, Ecuador, Peru, Bolivia and The Caribbean. • Achieved 145% of quota and attained President’s Club status.

Recruited from Brighton University, Brighton, England after completing IBM’s marketing internship program and advanced through increasingly responsible management roles for this Fortune 500 leader. Received numerous awards during 12-year tenure based on exemplary sales, marketing, and business development performance. •Led implementation of a telesales strategy across small to medium size businesses within the Andean countries. •Concurrently managed a telemarketing operation providing presales support, campaign analysis, outbound and inbound calling. •Generated more than $20 million within the first year in telesales and over $40 million in lead generation and cross-selling to partners.

•Created and implemented the IBM Network Computer Business Channels infrastructure from inception. Assumed P&L responsibility for strategic market planning, business partner sourcing & selection, pricing, product positioning, distribution, training and customer relations. Achieved 250% of quota within the first year. •Challenged to lead the turnaround of the telecom and media industry sector experiencing intense competition and dissatisfied clients. Introduced the first prepaid calling card in Latin America. Negotiated a joint venture between IBM and ETB (Bogota Telephone Company) delivering a net profit gain of 300%.

•Established and built a printing systems infrastructure for the Andean countries from the ground floor. Assumed full P&L responsibility for a staff of seven, strategic sales and market planning, technology support and education. Grew business $12 million within two years. Drove services and supply market up 300% and 500% in profitability.•Developed business partnering strategy and a financial newsletter to increase IBM’s market share within the finance and insurance sectors.

Created and implemented a special bid process for Latin America, as well as a marketing development plan and business process for planning, market research and customer satisfaction, deployed across Latin America. Formed a Customer Satisfaction Council comprised of all industry sector unit managers