• Plan, create and execute the marketing strategy for new member acquisition and business development • Onboard and mentor new marketing team members• Manage strategy to maximize leads and conversions of PPC and retargeting campaigns by 192% with a resulting 92% increase in revenue• Maximize leads and conversions by managing projects for various marketing efforts most notably the member acquisition microsite which led to a 240% increase in leads and 400% increase in revenue• Manage the implementation of an inbound lead strategy, including a new online store, which resulted in over $1.4 million in revenue • Lead new product launches and rebranding efforts while working closely with product teams, senior leadership and agencies• Present at industry tradeshows and lead retention-related webinars as an industry expert

• Drafted and implemented the marketing strategies for all of Ashield's North American business units • Developed and distributed various marketing campaigns to generate internal and external awareness of Ashfield' North American services and capabilities• Collaborated internally with the sales team to develop quality leads to support established sales goals and metrics• Drove awareness of Ashfield and its services via social media tools, including LinkedIn and Twitter• Regularly evaluated Ashfield’s social media presence and made recommendations for improving and/or maintaining the company’s visibility in this area• Generated and distributed marketing and public relations content, including white papers, press releases, newsletters and case studies etc.• Participated in branding meetings with Ashfield partners to ensure that the brand is consistent with those of partner organizations• Worked with outside vendors to develop and fulfill the production of marketing collateral that is consistent with the Ashfield brand• Ensured the website was continuously updated and on par with partner websites, working with web design and hosting firms as necessary• Developed and maintained a conference calendar consisting of meetings and trade shows at which Ashfield’s presence was recommended• Provided overall support to plan for and coordinate Ashfield’s presence at all conferences and meetings, ensuring that pertinent deadlines for exhibiting and/or attending were met• Ensured a proactive approach to marketing and business development initiatives via weekly meetings to discuss and prioritize outstanding tasks• Identify and secure topics and resources and coordinate logistics for webinar presentations• Developed and implemented an employee recognition initiative based on Ashfield's core values which was adopted both nationally and internationally

• Work closely with the Regional President, Ashfield North America by supporting needs related to business development, acquisitions, finance, marketing, travel and administration• Assist with writing and editing website copy, press releases and articles with the overall objective to create visibility and awareness of the brand and its services through effective copy• Assist in the coordination of marketing projects specifically relating to company rebranding and eight Areas of Expertise within North America

• Manage staff on a per-shift basis ensuring high customer service standards are continually met• Travel as Corporate Trainer to new restaurant openings training all new staff on procedures, brand guidelines and values• Increased sales 1.2% from $3.5 million to $3.7 million through the “No Border Service” initiative which focused on guest retention, multi-tasking to increase efficiency and effective communication among team members• Increased catering sales 14% by managing orders and increasing brand awareness through Local Restaurant Marketing tactics

• Provided assistance to CEO’s Executive Assistant through numerous jobs to facilitate the proper operation of the business• Participated in meeting planning, inventory control, and the resolution of day-to-day administrative and operational problems through multitasking, time management and creative thinking• Created an Inventory Control Spreadsheet through Excel in order to reduce costs and frequency of orders decreasing excess office supplies by 40%• Assisted various employees who needed operational support, including the marketing department with direct mail projects