Jennifer Buchanan Email and Phone Number

• Created and established a Digital Research & Analytics practice within a growing boutique agency.• Managed and curated a team of researchers and technologists to design and deliver data driven insights that enable our clientele to gain a clearer picture of their digital customer.• Lead interdisciplinary teams to develop new ways of thinking about how to leverage digital data to answer key business challenges.• Cultivated new methodologies and products to illustrate the impact and value of digital data on our client's business.• Developed and evolved agency, technology, and client relationships.

* Directed, managed, and developed social media measurement practice within a boutique agency.* Managed team of researchers and technologists to create and deliver data driven insights to optimize product development and marketing programs.• Lead interdisciplinary teams (both in house and external partners) to develop social media measurement strategies and incorporate research findings into both marketing programming and product development.• Developed and managed agency, technology, and client relationships.• Cultivated new methodologies and products to show the value of social media marketing to an organization and arm clients with data to further promote the programs within their organization.

• Managed and led Fortune 500 clients through the process of developing social media strategies, designing research studies, and providing guidance for appropriate online community engagement tactics. • Led and collaborated with interdisciplinary teams to ensure projects stay on schedule and within budget. • Managed both agency partnerships and direct client relationships. • Designed and implemented client and agency training plans and social media engagement strategies.• Developed strategic business reports for Fortune 500 clients providing actionable insights about client brands, products, and interactive campaigns.

• Streamlined business processes and communications with MS Relationship Marketing Agencies of Record by serving as the team Agency Engagement Manager. • Partnered with International Community Lead to reinvigorate the Relationship Marketing community at Microsoft through the development and management of a weekly newsletter and virtual conferences.• Managed the team budget, develop forecasting model, and streamline communication with upper management.• Drove the development of the new fiscal Agency retainer and statements of work for the Relationship Marketing team.

• Managed team of internal staff and vendors to analyze, design, and implement wetland and stream delineation, mitigation, and restoration projects. • Developed new line of business for organization including processes, marketing strategies, and templates for technical reports. • Researched and analyzed natural resources to provide technical advisory support to landowners, non-profit groups, and local jurisdictions. • Authored project proposals and grant submissions for restoration related work. • Supervised team of field biologists. • Partnered with engineering and construction teams to devise best management practices during project implementation.

• Managed cross-functional team to redesign espresso bars and music kiosks. • Partnered with leads in store design to develop business processes that improved consistency, streamlined resource allocation, and centralized team projects. • Initiated project to design feedback loop to connect development team with field partners to ensure their input is incorporated into the design process. • Reviewed, edited, and rewrote guidelines for store design.

• Analyzed and retooled Microsoft account management processes and support. • Redesigned account training materials. • Initiated project to design corporate intranet. • Developed and managed monthly and quarterly scorecard for Microsoft Account Director.

• Managed team of coordinators and vendors to facilitate logistics of research process • Developed and managed 3 million dollar cross team budget. • Analyzed team metrics to evaluate progress towards annual business goals. • Designed and developed Access database to streamline data reporting process. • Directed group risk management training and privacy compliance processes. • Designed program technical specification documentation and testing plans for internal tools.