Dynamic and results-driven professional with 26+ years in IT management, sales, marketing, and digital transformation. Proven track record in driving digital innovation, managing high-performing teams, and executing strategic sales plans to boost revenue and market share.Key Skills:- IT Management- Digital Transformation- Cloud Solutions- Sales and Marketing Strategy- Team Leadership- Business Development- B2B and Consumer Markets- Strategic PlanningExperience and Expertise:- Leadership: Effective in managing teams and supervising projects for successful outcomes.- Sales and Marketing: Planning and executing strategies, territory and business development, boosting revenue and market share.- Digital Transformation: Driving transformation through cloud solutions, leveraging technology to solve complex challenges.- Cloud Technology: Deep knowledge of cloud tech, experienced in implementing Microsoft solutions for digital transformation.- Client-Centric Approach: Strategic thinker with excellent communication skills, understanding client needs, and providing solutions. Proven negotiation skills with a track record of closing deals.Achievements:- Led IT strategy and operations for Labelvie Groupe, a leading retail company with 10,000+ employees and revenue of MAD 15.8 billion (~EUR 1.45 billion).- Spearheaded digital transformation initiatives, improving operational efficiency and customer experience.- Managed a team of 130+ IT professionals across Morocco, Côte d'Ivoire, and France.- Migrated DC workloads to Azure.- Overhauled SymphonyAI G.O.L.D ERP, Dynamics 365 CRM, AgirH, Agresso, and SI RH systems.- Revamped Retail POS System, introduced Digital Price tags, and upgraded Automated Replenishment (RAO) solution.- Enhanced network infrastructure with state-of-the-art firewalls and backup systems.- Deployed IoT systems in stores and logistics for inventory management and customer service.- Developed solutions, launched RFPs, and supervised deployment of a 14 million dirhams project for WiFi in over 180 stores.- Rebuilt Data Center, launching multiple initiatives, upgrading infrastructure to IBM AIX Power 10.Personal Attributes:- Strategic Thinker: Develops and executes strategic plans to drive business growth and innovation.- Effective Communicator: Clear articulation of ideas and solutions to clients and stakeholders.- Passionate and Driven: Committed to continuous learning and professional development.- Results-Oriented: Achieves measurable results and delivers value to clients and organizations.