Design Lead (Manager)
CurrentAs a Design Lead in the Behavioural Insights & Design (BI&D) team, my responsibilities include:• Leading end-to-end BI&D projects within whole of IRAS (WOI) from Discovery to Implementation.• Promulgating and advocating the use of design thinking framework and behavioral insights through conducting workshops and executing projects for various IRAS divisions.• Conducting primary and secondary research to generate user insights and problems.• Utilizing behavioral… Show more As a Design Lead in the Behavioural Insights & Design (BI&D) team, my responsibilities include:• Leading end-to-end BI&D projects within whole of IRAS (WOI) from Discovery to Implementation.• Promulgating and advocating the use of design thinking framework and behavioral insights through conducting workshops and executing projects for various IRAS divisions.• Conducting primary and secondary research to generate user insights and problems.• Utilizing behavioral science frameworks to develop solutions.• Testing and implementing prototypes and solutions, ensuring they meet both the requirements of taxpayers as well as organizational needs. Show less