Jae Choi Email & Phone Number

Fullerton, California, United States

- Lead visual design teams in creative content operational project across various mediums. Project including streaming VOD and international movie distribution key art and campaigns for films, original productions and TV shows resulting in optimized sales and marketing strategies.- Spearheaded co-branded sponsorship campaigns with industry-leading brands like McDonald's, Jack Daniel's, and Toyota, generating over $3 million in revenue through direct sales.- Utilized data-driven design analysis and user testing to optimize streaming display promotion from static to motion poster in enhancing overall ad performance and end users product experience- Developed and implemented strategic brand design strategies for the service platform launch of OnDemandKorea, demonstrating innovative thinking and collaborative efforts with internal and external stakeholders.

Fullerton, California, United States

- Developed International Theatrical / Teaser Key Art, Title art & creative marketing Campaigns for Korean Movie Distributor including Well Go, CJ Entertainment, CGV account under 815 Picture’s Creative Directors approval.- Developed corporate brand strategies by conducting research and aligning with business direction, mission statement, and history, resulting in core brand principles that reflect the company persona and resonate with the target audience. Key principles include voice and tone, visual language, and brand story, aimed at enhancing the quality and effectiveness of corporate/service visual design and fostering corporate culture.- Executed visual brand identity design projects, overseeing the creation of service logos/symbols, icons, illustrations, color schemes, presentation decks, creative brand guides, and visual elements.

Fullerton

- Contributed UI design to support Sr UI/UX and UX designer to prototype OnDemandChina’s first web platform. Focus in visual branding, logo and overall UI layout of the AD Spots, program, and category page. -Executed Visual Design tasks in content operations, and marketing. Project includes content poster key art, marketing sales campaign, prints, service logo developments and etc.

Los Angeles

- Executed TPD exterior packaging and bottle label design for The Dripclub’s 3 Primary brands (The Milkman, ANML Unleash and Modus) and actively distributed it in US Domestic and 5 European countries. - Optimized all brand assets on a daily basis such as email marketing, B2C and B2B website, and promotional materials including banners, social media, and promotional giveaways.- Maintained brand identity across multiple brands, generated concepts and followed through to production.

Vernon, Ca

-Coordinated visual graphics with UI designers and photographers to produce effective user experience websites & mobile (www.shopangl.com).-Managed associate designers with the production of look book catalog, style guides, posters, color corrections, and media advertisements for corporate marketing collateral prints.

Bucheon, South Korea

-Developed concept designs of explosive ordinance disposal robot (MR300) and Fire-fighting robot (FR100).-Coordinated graphic UI to improve experience for the operating control units of the robot for cost efficient and effective performance with the engineer team.-Executed project labeling for ‘Rowenta Cleaning Robot’ under the French consumer electronics company SEB.-Conducted productions for product’s silk print design, LED info graphics, user manual layout, motion design, and corporate’s collateral prints.