- Founded and grew a leading video production company from scratch to $1M+ in sales through high-quality client engagement, effective creative leadership, and technical oversight - Lead the end-to-end production process underpinning a diverse portfolio of video projects, to include political, promotional, and non-profit campaigns, and weddings: -Consult clients directly to gather insights into their specific vision for each project and develop a detailed plan to capture the required footage -Source and lead crews to setup equipment and coordinate the production process – ensuring alignment with the original brief of each project – personally directing live operations -Edit raw footage into high-quality videos for presentation to clients-Crafted a series of ads that played a key role in the election of a Governor -Steered an ad campaign to overturn existing legislation -Head the recruitment process to source, onboard and retain qualified filmmakers with the potential to add business value – continuously elevating their capabilities through mentorship, training, and support- Provide incisive leadership to a 5-person teams, including performance oversight and delegation of workflows- Leveraged technical capabilities to design an intuitive, on-brand UX targeted towards key markets and demographics- Optimize the sales funnel through in-depth research to identify and build marketing campaigns and collateral around SEO-optimized content

- Spearhead day-to-day marketing operations, promoting a culture of innovation, quality, and continuous improvement to align performance with cutting-edge standards - Drive meaningful engagement across key demographics by conceptualizing and implementing targeted social media marketing strategies (specializing in Facebook):- Liaise with internal directors and external corporate/non-profit partners to define their marketing vision and achieve cohesive messaging - Collate, copywrite and edit content to align with target demographic expectations - Test and track messaging to identify and capitalize on successes – delivering a 300% increase in follows- Manage the end-to-end video production process to ideate, capture, and edit footage into high-quality visual assets - Serve as the creative vision and operational lead behind a portfolio of podcasts; overseeing all production functions, recording and distribution - Currently leading an initiative to convert previous webinars into podcasts to increase interest - Broke new ground with the launch of a quarterly newsletter that promotes services to military personnel and their families in Vermont – significantly increasing event participation - Translate research and analytics into business/marketing insights that inform improvements and enhanced cost efficiencies - Foster strong collaborative relationships with cross-functional team leads to promote cohesion and quality

- Built workflows and daily operations around both business and marketing priorities to drive efficiency and quality across a 3-person marketing team - Maximized a $3M departmental marketing budget to drive growth, engagement, and profitability - Led design and brand development through the recruitment and supervision of external agencies to craft ads and billboards that significantly improve engagement – breaking profitability records for non-gaming features- Tracked website performance and elevated content standards to maximize engagement - Gained senior buy-in to roll out innovative promotions that secured more accurate results and improved profits- Executed a high-performance strategy that delivered $400M in revenue

- Crafted a series of B2B marketing strategies to drive annual sales to $70M+ for a slot machine manufacturer- Managed the company's trade show presence to expand business networks and engagement - Created high-quality copy and reorganized the company’s website to achieve a seamless user experience- Designed and realized innovative product strategies, including both television promotions and public relations

Served as media liaison; communicating with dozens of magazine and television stations. * Coordinated movement of jobs through organization incorporating quality control. * Communicated with vendors for deadlines, budget and project specifics. * Experienced with hard deadlines and ability to work under pressure and prioritize. * Managed, scheduled and produced sales and marketing materials. * Organize and develop content for robbinsresults.com and tonyrobbins.com. * Ensured onsite sales team was supported fully through consistent communication and problem-solving skills. * Bid out all marketing materials to guarantee competitive pricing.

Hired and supervised crew and managed all aspects of production. Liaison between clients, ad agency and production company. Worked freelance with such companies HBO Creative Services, The Artist Company and Propaganda Films on television commercials for companies such as Microsoft, Volkswagen and The NFL.