Christopher O'Brien Email & Phone Number

United States

Virginia Beach, Virginia, United States

Managed total digital media-buying budget of over one million dollars annually while generating favorable margin across digital platforms including Facebook, Google, Bing, and Twitter.Developed and maintained digital media CPL campaigns for external clients, including copy and artwork concept and execution, audience research and targeting, placement of required platform conversion pixels and custom conversion event management.Optimized social media campaigns using performance data to provide highest quality leads to client while maintaining favorable profit margins. Ensured keyword-based campaigns are fully optimized to deliver to relevant search users and drive them to email newsletter subscription.Managed digital media campaigns to build email newsletter lists, including devising new offers to draw subscribers, all while balancing list growth needs against marginal revenue requirements.Reported on campaign performance to relevant stakeholder using platform analytics tools and Supermetrics.

Setup and managed social and PPC B2B/B2C advertising campaigns, including, but not limited to, audience research and targeting, copy and creative development, along with ongoing monitoring and reporting.Consulted with internal partners on forward thinking for broad strategic social and paid digital campaign goals.Coordinated with internal partners to ensure utilization of ad platform pixels for conversion tracking and remarketing audience setups where necessary for ROI and general optimization strategies. Liaised with marketing data team to coordinate delivery and processing of relevant email campaign lists for use in social/paid digital advertising campaigns.Emphasized customer-facing campaigns and copy aimed at generating conversion activities to begin customer journeys within marketing automation systems.

Norfolk, Virginia Area

Composed and managed production process for HTML materials for use in B2B/B2C email marketing campaigns, including complex multivariable campaigns.Collaborated with global team of colleagues to manage schedule of over 200 email campaigns per week to ensure that they are deployed on-schedule and with a company-wide error rate below 5% (personal rate of less than 2%) Managed and deployed retention email campaigns and customer journeys built around customer activity triggers.Developed and maintained email templates in consultation with internal partners, ensuring that industry best practices are followed to maximize engagement.

Washington D.C. Metro Area

Managed relationship with Amazon and increased sales through site from less than 0.5% of overall revenue to nearly 10% of overall revenue.Wrote and developed promotional copy in support Political Science and Journalism/Mass Communication college textbook list.Coordinated production of print promotional mailers, including commissioning outside graphic designers, print buying, and mailshop processing and mailing.Managed email campaigns utilizing Salesforce CRM database to ensure that professors teaching in specific disciplines received timely and relevant campaigns in support of sales visits

Washington D.C. Metro Area

Oversee and coordinate relationships with domestic/international print and electronic media (mainstream and telecommunication industry press), ensure publicity database is up to date Negotiate sales and coordinate backend for advertising in CommsUpdate daily email newsletterAdminister company-wide online database of over 30,000 sales contacts, including data integrityManage production and distribution processes for direct mail collateral from copywriting to printing and mailingAuthor content (product-related stories) and design html/graphic layout for bi-weekly analytical email to 25,000 opt-in subscribersDevelop and maintain product web pages for TeleGeography syndicated research projects and research servicesCoordinate copyright permissions and content licensing processArrange trade show exhibit attendance for analysts and other applicable staff for approximately 15 events per yearDevelop working knowledge of complex subject areas covered by research projects

Washington D.C. Metro Area

Present seasonal list of new publications to major wholesalers and retail acounts; set semi-annual sales goals and work with internal staff and outside buyers to achieve aims; coordinate special sales for groups and external eventsServe as primary point of contact for customer concerns and issues Supervise domestic and international team of independent sales representatives; calculate monthly commissionsPlan ltravel and freight logistics for major industry and academic trade shows (6-8/year); manage exhibit salesPlace reservations for display advertising; write advertising copy and direct freelance designer in preparation of advertising materialsResearch options and set annual advertising and exhibits budgets

Serve as liaison with various other departments within the Brookings InstitutionPerform various administrative functions as ordered by Marketing Director

Coordinate high profile race for Virginia House of Delegates during search for full-time campaign manager; interview candidates for campaign manager; hire campaign field coordinator and assist in implementation of field program designed to contact more than 13,000 registered votersPrepare campaign budget and assist in fund-raising activities and event planning