At Reputation Creative, strategic insight meets creative innovation to shape exceptional brand narratives. We specialize in transforming messages into powerful stories that resonate and endure, forging deep connections with audiences. Crafting legacies through words, visuals, and campaigns, we elevate brands from the commonplace to the extraordinary. Join us in redefining the art of brand storytelling.

Over the past two years, we've consulted internal and external stakeholders to reintroduce a reinvigorated Megatrax brand to its client base of over thirty years, and new prospects alike. Developing and introducing a new music search and discovery platform that utilises artificial intelligence to improve the user experience with creative and development partners in Los Angeles and London, has been the pinnacle of these developments.

I provided a marketing, communications, and design perspective to a team who primarily deal in data science and analysis, with a focus on simplifying copy, building a story around a suite of data analysis products, developing brand creative, and improving visualization of complex data.

In this creative, managerial and logistical role, it is my responsibility to be the guardian of the WOMG brand and our eight independent record labels– on and offline, in all our international territories and with all agents / sub-publishers worldwide. Our in-house producers create music, and I take it out into the world.I live and breathe how we share ourselves and communicate with the world through the internet, our printed materials, branding and other digital means. I tell the world who we are and what we do, the quality of the music we create, with a language that clearly communicates our identity, successes, expertise and values. It’s my mission to build on our reputation; creating masterpieces of content and communications that shout loud, far and wide ensuring that each of our eight independent labels have a clear and distinct voice and key releases are promoted accordingly.

Responsible for creating strategy for, and managing, Inkvite's - a creative writing app for iOS - digital presence both on and offline. This involved creating striking imagery, engaging copy and compelling editorial to encourage the key demographic to download the app. I created the Inkvite website and have been instrumental in evolving the Inkvite brand through design, advertising, developing tone of voice and engaging with the community. I also assisted in the development and testing of the app, along with it's creator and the development agency.

Responsible for the training and development of sponsorship sales hires, and ongoing development of current sales teams. Building a sales training program with a focus on identifying features and benefits, pitching, closing, and objection handling.

Pitching Marketing Directors over the phone to sell a range of sponsorship packages from £5,000 to £25,000 taught me how to engage, persuade, sell features and benefits, close, and handle objections. I was promoted to Sales Manager responsible for training and supervising a team of 8 salespeople, with the event revenue target ultimately being my responsibility.