I’m a Graphic Designer, people person, and eternal optimist, passionate about solving design problems with high-quality solutions that propel clients to their goals and help audiences thrive. My mission is to make the world a more beautiful, functional, and meaningfully connected place through design, collaboration, and a heck of a lot of elbow grease. Bottom line: I believe good design helps people and I love that!My approach to design is rooted in process - doing the research and being able to effectively back up every design decision with the creative brief in mind. I believe the success of a design solution starts with the audience you're designing for — their goals, their journeys, their perceptions, who they are, what they value — and the more you understand them and the problem being solved, the better your solutions will be.In my career, I’ve completed thousands of design projects working both as an independent freelancer and collaboratively within a creative team. I’ve developed over twenty different visual identities, helping clients effectively tell their brand stories and shape perception in the minds of their audiences. My work has played a significant role in connecting at-risk groups with support and architects with innovative new green technology. Good design is powerful stuff, and I’ve found deep fulfillment in using it to help my clients succeed and their audiences benefit.