Leading a digital transformation in the Martech & Customer Data spaces at JCPenney. • Leading a transformational initiative to advance JCPenney’s MarTech capabilities through enhanced customer. • Implementing the latest technology and engineering best practices to optimize marketing operations and transform how we manage and utilize customer data. • Developing and executing a strategic product model to drive efficiency and innovation. • Collaborating with cross-functional teams to align MarTech strategies with overall business objectives. • Enhancing customer engagement through data-driven insights and personalized marketing strategies.

Providing technology leadership and digital transformation services

Leading engineering teams focused on supporting Marketing and Best Buy Ads-Lead the development of Marketing Technology (Martech) platforms for optimizing Marketing and Advertising strategies.-Spearhead the development of Marketing Campaign management platforms to automate and streamline the creation and delivery of campaigns for our Vendor partners.-Drive the development of an in-house ad server for efficient ad delivery and optimization.-Established and managed offshore development teams to enhance product development velocity and cost efficiency.

*Lead Best Buy’s Marketing Technology roadmap including:Campaign Planning, Creative Execution, Last Mile Activation, and Campaign Effectiveness Analysis.*Integrated a combination of custom, OOTB, and SaaS solutions to streamline Marketing processes, increasing data quality, accuracy, and discoverability.*Recruit, train, mentor, and lead, full stack Agile engineering teams to deliver measurable outcomes for the business.*Responsible for delivering Billions of 1:1 communications with our customers, including Transactional and Marketing communications.*Manage Marketing IT budget for team of over 50 engineers and product managers.

Lead Marketing Engineering Domain, including 5 product teams, and over 50 engineers focused on planning, creating, executing and measuring Marketing Campaigns. Built a team focused on building out Best Buy’s Marketing Data Quality. • Built data pipelines from source systems (internal and external) leveraging a combination of technologies including GCP Pub/Sub, Kafka, Kafka Connect and Spring Boot applications to stream data into our Data Lake. • External - Facebook, Twitter, SA 360, DV 360, Paid Search, etc.Campaign Planning, Promotion planning, Message Planning, Creative Execution, Distribution • Profiling, contextualizing, and exposing highly actionable datasets and insights by leveraging data-informed intelligence.• Built systems to plan, create, and execute Marketing Campaigns

• Design scalable integration patterns to connect the Marketing Ecosystem• Develop Marketing technology roadmap• Provide leadership and mentoring to Technical Architects, Engineers, BA’s and QA engineers.• Support agile transformation to the product model• Own solutions across cross functional team, working with Business, Ops, Security, Infra, Information Rights Management, and Cloud Platform teams• Provide oversight of Adobe Experience Manager & JE Message Management Tool

Built Bezzotech’s Fusion Middleware practice focused on Oracle Enterprise Content Management (ECM), Services‐Oriented Architecture (SOA) and Business Process Management (BPM). Grew the business from a sole proprietorship to a multi-million dollar full service professional services organization with customers all over the world including Oracle, Apple, Raytheon, Nuance, Praxair, UK government. • Built a successful, 10 million dollar professional services organization.• Managed customer engagement and lead solution architecture for Fortune 500 organizations, government agencies, and healthcare organizations.• Lead Solution Architecture for more than 100 solutions deployed all over the world. • Managed teams of over 50 consultants to deliver comprehensive digital solutions for HR, AP, Manufacturing, Marketing, Healthcare, and IT. • Lead the Architecture of software solutions on the Oracle platform, including Marketing, Digital Signature Technology, Language Localization, Accounts Payable Automation, and Automated Purchase Ordering. • Experienced speaker & presenter, speaking at such conferences as Collaborate, Open World, AIIM, and IOUG.

• Lead Client Engagements and Relationship Management• Designed solutions for Document Management, Web Content Management, Digital Asset Management, Portals and Business Process Management. • Integrations, Content Localization, Workflow, Publishing, BPM• Manage timeline, cost, consultants, and obstacles

Designing/Implementing/Integrating Content Management (Stellent) systems to support business process, records management, web content management, and any other unstructured content within an organization.

Was responsible for ensuring the Stellent product was fully leveraged to meet the needs of the County through integrations, customizations, and user training.