이정철 Email & Phone Number

대한민국 서울

Performed digital marketing for Kleenex and Scott Brands including keyword ads, search ads, and influencer ads.- Launched and developed distribution strategies for new CTG products on eCommerce platforms and developed promotional schemes.- Managed pricing, inventory allocation, and risk management across channels.- Managed P&L for eCommerce channels.- Coordinated and managed conflicts and issues between channels - Appeared as Brand Manager in live commerce sessions and directly communicated with customers.- Project Lead: Revitalized the company’s platform with a 10-members- High understanding of eCommerce channels.- Knowledgeable in digital marketing methods and content insights.- Developed strategic and scheduling abilities as a coordinator across eCommerce channels.- Conducted risk management for the entire category through P&L management experience.- Developed communication and coordination skills through project execution and team collaboration.- Successfully launched and distributed new products (summer masks), achieving the number one online market share.- Led double-digit growth each year for the company's new cleaning products brand.- Achieved 274% increase in subscribers and 92% growth in sales for the company’s online store compared to the period before the project launch.Awards2021 Employee of the year (2021 올해의 유한킴벌리인)2021 Marketer of the year (2021 올해의 마케팅인)2022 Marketer of the year (2022 올해의 마케팅인)

대한민국 서울

Supported sales analysis for the eCommerce and Hypermarket divisions in the Sales Innovation Headquarters- Developed yearly and quarterly sales strategies and plans- Collaborated on field support and insight discovery- Skills in developing and discovering strategies through data analysis and market trends- Increased understanding of processes through experience in sales strategy development and overall process support- Project Lead: Managed a project automating the data interface between vendors and the company (with a total of 9 participants)- Supported various other projects: Online-offline D&P synergy project, sanitary pad activation project- Proficiency in data analytics (using Tableau and SAP BW)

대한민국 서울

Managed sales for TMON, Interpark, and Lotte On headquarters. Key Vendor Management: Handled big vendors with a monthly volume of 3 billion KRW- High understanding of online channels- Agile mindset: Extensive experience with trial and error- Pioneered TV live commerce operations and disseminated them within the company- Identified and captured new business opportunities- Experience managing large and strong clients- Achieved record performance on the TMON.

대한민국 서울

Work as a Sales Assistant Manager for Lotte Mart Headquarters MD- Led communication with working-level MDs and internal teams- Managed sales across all channels including offline, online, and VIC Market- Formed strategic relationships through mutual consultation frameworks - JBP- Extensive negotiation experience considering stakeholders' interests- Developed and proposed various promotional schemes to meet client demands, including experience in sourcing and distributing gifts- Strong internal collaboration and communication skills, especially regarding production and inventory- Achieved record-breaking performance for the Lotte Mart team- Experience in fostering co-partnerships for mutual growthAwards2016 Young Sales Talents Awards (2016 영업 황금사자상)

대한민국 서울

Responsible for sales in the Hypermarket channel in the Seoul metropolitan area, Gangwon, and Chungcheong regions- Managed the performance and results of promotional staff- Established broad relationships with clients and promotional agencies- Planned and executed sales activities and promotions tailored to the region- Gained extensive experience managing regional sectors, including provincial areas- Achieved and set records for target goals at assigned stores- Improved numerous non-POG displays and secured a competitive edge in stores- Conducted overall field human resource allocation, including the placement of promotional staff