Juan Camilo Lemaitre Fonseca Email & Phone Number

Bogotá, Bogota, Co

Colombia

o Responsible for the global budget of the DTC area in Colombia ($50 MM USD).o Overseeing the operation of 250 points of sale in 22 cities across Colombia. o In charge of the commercial strategy for businesses within the DTC area (TADA, BBC, Vista Corona, and Frites Artois).

Bogota,D.C., Capital District, Colombia

o Consultant and advisor for AB InBev's On Trade operations teams worldwide (12 countries, 500+ points of sale).o Responsible for implementing an excellence program across all operations focused on generating efficiencies in operations across 12 countries.Achievements• Expanded the Frites Artois and Vista Corona brands into new markets, including Peru, Panama, Mexico, and South Korea.• Successfully implemented the excellence program, resulting in the first-ever year of breaking even globally for the area.• Oversaw the implementation of the excellence program for three countries (Argentina, Brazil, and Colombia) with franchisees, achieving a partner satisfaction rate exceeding 90%

Bogota,D.C., Capital District, Colombia

o In charge of On Trade operations in Colombia, overseeing 198 points of sale (BBC, Vista Corona, and Frites Artois). o Managed a budget of $18 MM USD and all P&G lines for the 198 points of sale. o Led a team of 450 people.Achievements• Implemented new operational processes, resulting in a 25% reduction in operational expenses within 12 months.• Despite the challenges posed by the pandemic, achieved the most profitable year in the business's history, surpassing 25% EBITDA (compared to the previous best of 16%).• Met the annual target in October 2021.• Opened the world's first flagship Stella Artois store, "Frites Artois."• Successfully managed the business and operational aspects during the pandemic, ensuring the employment of over 350 employees and 30 franchisees.• Negotiated with property owners during the pandemic, resulting in savings of $1.5 MM USD.

Colombia

o Responsible for expanding the company. o Oversaw budget and results.o Presented results to the Board of Directors. Achievements• Expanded the business into four cities in Colombia and Panama City.• Achieved a 40% year-over-year growth rate, surpassing $1 MM USD in sales within 3 years and serving an average of over 20,000 guests per month.• Implemented technology for procurement and inventory management, increasing profitability from 5% in the first year to 17% in the following year.• Introduced corporate governance within the company (110 employees).• Designed a process model that centralized administrative operations in a single city.

Bogotá D.C. Area, Colombia

o Responsible for expanding and operating the business. o In charged of negotiated with stakeholders. o Oversaw and managed the area budget.Achievements• Led the commercial strategy, expanding into three cities.• Established a partnership with Best Western Colombia to operate their hotels in the country.• Managed the opening of the Food & Beverage operation.

Colombia

o Responsible for developing the business plan and expanding the company. o Oversaw the commercial area. o Managed customer relationships.Achievements• Developed three business lines for the company, achieving rapid growth of 35% annually.• Surpassed $1 MM USD in revenue within 48 months of starting the business.• Led the expansion of the Catering unit, earning recognition as one of the top 5 companies worldwide by CaterSource.

Colombia

o Responsible for the commercial area and sales budget. o Managed customer relationships.Achievements• Achieved a 40% business growth vs previous year.• Secured the first international client, Supermercados Peruanos (Peru's leading supermarket chain).• Closed deals with national and multinational companies in Colombia, including TeleBucaramanga, Tampa Cargo, La Red, Pimpollo, Fenalco, and others.

Entrepreneurs Organization Growth Forum, Business Administration And Management, General

Master'S Degree, Marketing

Profesional Técnico, Print Media And Advertising

Bachelor Of Applied Science - Basc, Communication And Media Studies

Profesional, Comunicación Social Y Periodismo