Why do people show up for live events, like football matches? What makes one club sell out and another similar club play to a half-full stadium?More importantly, why do most professional football clubs leave thousands and thousands of seats empty every year? And how do they make up for the millions of dollars, pounds and euros they don't get when only ghosts occupy those seats?And how do they grow the fanbase and secure the club's future if they can't even fill the house?I take empty venues as a personal offense, and I have for twenty years. The company I started sent tens of millions of people to games, shows and concerts. To be specific, I marketed 2,000,000 live events in my previous work.That's the equivalent of 50,000 football seasons. With that experience, I went deep on the football biz. Months later, I had invented the Matchday Multiplier. It's a process that I use to help professional football clubs at any level grow their matchday revenue and audience dramatically.I've studied every major football league in the world (and a lot of not so major ones) and there are big, big gaps in what people are doing. Meanwhile, they're losing more money than ever. Everyday somebody pitches me on investing in a club that's losing money in its day to day operations. Ownership goes to extremes to raise this money.But meanwhile, they're stepping over the gold that's already theirs. To take expensive investor money that probably won't fix the problem. A little bit about me. I'm a nutty American. I played soccer all the way back in the 70s, when you could hardly watch a game on TV. The years went on my playing days ended, but I coached my half-English kids, and watched all the time.Along the way, I became one of the world's leading experts on generating digital audiences for live events and optimizing event revenue.Eventually, I made the connection, and now I'm on a mission to help clubs thrive. It's a great time for football, but it's also a tough time. But you're not helpless. We can fill stadiums, increase the value of your commercial relationships, and build your digital audience.If you own or run a club, we should talk. Book a time with me here: www.impresariostrategic.com/contact