Digital Strategy & Artist Marketing Music Agency created with the passion to help the independent recording community develop their audience and emerge in the always changing digital landscape. Currently working with and supporting, independent artists, boutique labels, as well as major labels in US Latin and Latam markets.In addition, we have partnered with the Swedish "Next Generation" record label AMUSE to represent their artists and expansion efforts in Latam.Our current and former roster includes: Diego Verdaguer, Amanda Miguel, Ana Victoria, Grupo Cañaveral, Marisela, C-Kan, The Guapos (Jay de la Cueva, Adan Jodorowsky, Leiva, El David Aguilar), Brray, Paradize, Izaak, Soy Emilia, Maykel, Anderky.

The Regional Mexican division of WK Records.

Airstage is the next-gen ecosystem for local and global entertainment. Connecting artist, fans and venues.

Amuse is a re-imagined record label, working in the intersection between music and technology. We offer free music distribution to everyone and record deals to artists we believe in. We rethought music distribution, artist discovery and record deals. And made them mobile, simple and free.We use the data generated by our distribution platform to discover, sign and build rising talent. When we find an artist we believe in, we offer them a record deal that includes strategic planning, marketing, financing, branding and PR.We believe in fair, artist-friendly record deals that give control back to artists.

Our focus is Artist Strategy and Audience Development across Latam and US Latin. We develop and maintain excellent relationships with Spotify’s content creators and providers (artist management, record labels, distributors and aggregators) by enabling them to maximize the service as both a sales and promotional platform, and by providing market research and consumer insight.• Artist marketing, business intelligence and revenue maximization for artists and right holders.• Identify, develop and execute unique marketing initiatives.• Provide strategic and financial insight and develop best practice in order to help partners achieve and build on revenue and market share targets.• Liaise with Brand Partnership and Business Development teams to help drive and execute opportunities with third parties.• Ensure Spotify has the best possible content offering our territories.In summary, our goal is to ensure that every artist, manager and label sees Spotify as the #1 partner for brand development by creating and deploying impactful marketing strategy and by upholding best-in-class industry relationships.

Enhancing revenue by bundling music with mobile phones.Responsible for the strategy, product and business development, marketing, sales, label relations and content programming.More specific, responsible for leading the execution of Tigo’s music strategy which includes the bundling of the music streaming service Deezer into a mobile rate plan and exceeding the Telco and Music industry expectations by 100% in the first year. Led the launch and scale of the service within Tigo’s operations in Latin-America and continue to do so.

Responsible for managing the sales and marketing functions of a multi-million dollar business in the U.S and Puerto Rico, reporting to the SVP of Sales and Marketing. Directed and guided the sales team supporting national digital retail accounts (Online and Mobile). Major accounts include iTunes, Amazon, Microsoft Zune, Wal-Mart.com, Verizon, AT&T, T-Mobile and Sprint.

Spearheaded digital production, marketing, and sales initiatives in the United States and Puerto Rico for two leading labels generating over 20 million dollars in revenue.

Created and launched all consumer and retail promotions, co-promotions, retail partnership and marketing efforts in the US Hispanic Market and Puerto Rico.

Initiated the department and spearheaded all marketing and merchandising activities for Sony, Vaio and Aiwa consumer products in the west and northern pacific region of Mexico, leading a team of 40 people.

Served as integral member of the sales team for western Mexico region and reported directly to the Japanese staff in corporate offices. Consistently surpassed sales quota and maintained optimal client satisfaction. Drove the successful increase of sales by 10% and performed productivity analysis of three different product categories Managed sales activities.