Brand development, web site traffic growth, statistics systems & sales strategy development.

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Responsible for customer acquisition including website optimization, SEM, SEO, email, affiliate & partner, retention & continuity marketing.Developed and executed an online marketing strategy transforming a small and relatively obscure offline floral marketer into the top 5 largest E-Commerce direct to consumer floral company.Leveraged the company’s nimble size to gain advantage and opportunity against industry behemoths FTD, 1-800 Flowers and Teleflora through innovative promotions resulting in incremental revenue and increased customer lifetime value.Dramatically increased customer lifetime value and retention through development and deployment of the company’s Blooms Rewards program.Successfully competed in the highly competitive floral SEM space through quantifiable and strategic management of agency and in-house assets. Resulting in lower CPA’s even with the continual rise of click costs.Significantly increased website conversion through qualitative customer input and quantitative analytics data. Increased funnel throughput resulting in lower abandons and better revenue yield.Oversaw and key member of the design team deploying company’s custom CRM solution increasing order taking efficiency and maximizing sales opportunities resulting in decreased labor and increased average order value.Added significant incremental revenue through the development of custom developed products, designed to extend and enhance customer gift giving.

Business development, strategic partnerships, web site traffic growth, web site UI and advertising revenue. Rainmaking and development of strategic initiativesBrought in over 6MM in incremental revenue through the development and deployment of 3rd party marketing partnerships.Secured partnership with Marriott to leverage their rewards program resulting in points for members and significant flowers sales for FTD.Furthered company’s philanthropic goals through brokering a national partnership with the Children’s Miracle Network

Brand development, web site traffic growth, B2B channel development and strategic partnership development.Increased sales opportunities during non floral holiday periods through innovative promotions and partnershipsIncreased sell-through and conversion via analytics based merchandising and content management.Developed and supported B2B channels for corporate gift employee purchase and bulk purchasing.Integrated multi-channel merchandising strategies, supporting catalog, call center and web integration.

Develop and deployed marketing strategy for Gamestorm.com, company’s massively multi-player subscription based gaming network, later sold to Electronic Arts.Recruited to formulate and execute the launch of GameStorm, one of the first major online fee based subscription entertainment services. GameStorm’s success gathered interest and eventual acquisition by entertainment giant, Electronic Arts. Executed all aspects of the national rollout for GameStorm including; development customer acquisition strategies, competitive research, roll-out media planning, public relations strategy, kiosk/portal relationship development, client bundlingCreated opportunity and revenue through content acquisitions, authored and directed much of GameStorm’s 3rd party content strategy.Successfully managed PR and Creative agencies used in service launch and individual product promotions.

Business development and activities surrounding VC raise.WebG2 a pre-revenue, pre IPO, Internet Infrastructure company created to measure and report various comparative IP based metrics. Involved in all aspects of venture and angel fundraising, marketing and business development. Successfully secured angel funding.

Brand and channel development.Compton's NewMedia/The Learning Co., a leader in the development, sale and distribution of CD-ROM and Online based educational and home reference products. Primary areas of responsibilities included definition and implementation of marketing strategies for Compton's Interactive Encyclopedia and children’s entertainment and educational products. Introduced and launched product into nontraditional channels. Directed efforts to expand Children’s Edutainment market reach.Introduced innovative packaging and merchandising vehicles at retail. Lead national sales rollout promotion in conjunction with the NFL which included coordinated in merchandising campaign.Increased Sales Force effectiveness through the development of training programs designed to emphasize benefits and competitive advantage.

Channel development, retail promotions and public relations for the Journeyman Project & Reelect JFK.

Product & marketing plan development and execution

Data Systems Engineer, Naval Tactical Data Systems. Advanced Electricity & Electronics. Work included Mainframe & display troubleshooting, maintenance and programming, Display systems & Signal Processing