My background is in PR, but I’m a marketer by trade—with 15+ years experience in strategic marketing, brand management and audience engagement. I'm driven by my passion for effective communications and promotions that are in alignment with an organization's core value propositions and business goals. As a hands-on leader, I am comfortable in undefined spaces and I don't shy away from working at both a strategic and tactical level to help my team drive revenue. In work and in life, I love to lead, guide, coach, teach and help. I’m a calculated risk taker, continuously seeking new knowledge. Extremely curious, I say “I wonder why” about 100 times a day. I geek out on all things data, thrive on details, and my organization skills are top-notch. (Confession: I make lists of my lists.) Specialties:+ Marketing Strategy+ Communications+ Public Relations+ Customer Acquisition, Engagement, and Retention+ Branding, Positioning, and Message Development+ Content Marketing + Campaign Tracking and ROI Analysis+ Trade Show and Event Planning+ Sponsorship Coordination+ Product Launches+ Project Management+ Voice of Customer and Persona Development+ Budget Allocation and Management+ Vendor Relations, RFPs and Negotiations+ Employee Recruitment, Training, and DevelopmentFun facts: I was born and raised in Southern California, then went to college in Florida (Go Gators!). I worked for 8 years in the Sunshine State before returning to Cali. I now live in San Diego with my wonderful husband and rambunctious twin boys.
Listed skills include Leadership, Marketing Management, Direct Marketing, Field Marketing, and 48 others.