Digital Marketing Manager
CurrentExecute digital campaigns across multiple channels.Partnership marketing with top-tier travel brands including Travelzoo, Kayak & Cheapflights to promote deals and drive engagement.Create email marketing schedule for in-house list and deploy weekly campaigns.Collaborate with Product Development teams to create new tours and tactical marketing opportunities based on inventory or limited time offers.Manage international marketing operations in Melbourne, Australia satellite office.Launched user generated content partnership and redesign of website to enhance mobile experience and effectively utilize content.Report effectiveness of campaigns using internal conversion benchmarks, industry standard email reporting and Google Analytics engagement.