At Zeera, I’ve had the privilege of building the People function from the ground up, scaling the team and processes to support a growing organization. Starting as a one-person HR team, I established a foundation of trust and operational excellence, enabling us to grow from 19 to 52 employees across all functions, including engineering, sales, and executive leadership.Key accomplishments include:Building a High-Impact HR Team: Expanded the HR department to a team of four, delivering strategic and operational support across the company.Leading Through Change: Successfully navigated significant company change, maintaining transparency, employee engagement, and low attrition during challenging times.Scaling Culture and Engagement: Introduced Lattice to track employee engagement, and restructured company-wide meetings to improve cross-functional alignment and recognition.Optimizing Benefits: Transitioned to a new PEO provider, reducing health care costs by $170K annually while offering more robust, family-friendly coverage options.I’m proud to have supported Zeera’s growth while fostering an environment of trust, resilience, and alignment with our mission. Through every challenge, I’ve focused on balancing business goals with employee advocacy to create a workplace where people and the company can thrive together.

Over the course of seven years at Asphalt Green, I advanced through multiple leadership roles, culminating in Senior Director of Customer Experience. In this capacity, I spearheaded initiatives that elevated the member experience, streamlined operations, and drove organizational growth for a nonprofit dedicated to promoting sports and fitness across New York City.Key Contributions:Strategic Leadership: Managed a $10M operating budget, overseeing fitness, membership, guest services, registration, and customer service across two campuses.Customer Experience Enhancement: Spearheaded a 15-month, $3M locker room renovation project, resulting in a 2% increase in member retention despite disruptions. Led membership sales, hiring, training, and strategic planning to deliver exceptional service.Community Engagement: Conceptualized and executed large-scale events, such as outdoor yoga classes in partnership with Lululemon and Sound Off Experience, drawing hundreds of participants. Launched complimentary senior fitness classes, expanding them from two to eight per week to meet growing demand.Operational Excellence: Increased NPS ratings by 20 points by leveraging member feedback for continuous improvement. Enhanced hiring and onboarding processes for customer-facing teams, ensuring effective training and performance alignment.Cultural Transformation: Fostered a transparent and inclusive environment by aligning employees with the organization’s mission and values, resulting in a 3% year-over-year increase in member retention.From managing large-scale capital projects to developing innovative community programming, my time at Asphalt Green was defined by a commitment to operational excellence, member engagement, and driving impact at the intersection of fitness and community.

• Introduction to Sport Management• Sport Finance• Sport and Event Management• Sport Law