I worked remotely as part of the marketing and operations teams at The Beacon, Kohler's in-house agency, to create digital content for web, print, social, and e-mail communications.* Developed messaging for the Hospitality & Real Estate businesses (hotels, restaurants, golf courses, spas, retail), providing content to support their marketing efforts, which included seasonal sales, anniversary celebrations, and awareness campaigns; and for the strategy and social teams to refine and refresh brand and brand voice guidelines.* Worked on special projects, including content strategy and copy development for the business' weddings offering, wellness retreats, hotel stay packages, signature cocktails, and new events programming.

I leveraged my advanced writing and presentation skills and a deep interest in multi-disciplinary collaboration to lead global projects and win new business for the agency. My unique perspective informed my team's design process while we delivered solutions that were on brand, on strategy, on budget, and on time.* Developed deep relationships by providing service and storytelling that resonated with clients and their audiences, delivering strategic creative ideas day-to-day in order to reach my team's and our clients' shared goals.* Oversaw or contributed to projects including: reorganization strategy; naming of new brands and companies; development of identity, voice, positioning, and activation guidelines; ideation around new digital tools for both B2B and B2C audiences; go-to-market and adoption strategy; art direction, creative direction, and brand messaging development; competitive and landscape research; and research synthesis and strategic recommendations.* Worked with global brands at every stage of the marketing life cycle, helping clients go beyond the status quo to deliver new experiences that increased retention and deepened loyalty.

I worked collaboratively to develop creative and communications strategies for clients across many industries and categories while also performing duties as 50,000feet's webmaster, social media manager, and events coordinator.* Delivered strategic, thoughtful copywriting that highlighted deep understanding of client brands through competitive and landscape audits, stakeholder interviews, and market research activities. * Partnered closely with clients and design teams on content strategy and copy development for advertising to marketing campaigns to public relations and corporate communications.

I moved to the creative team two years into my nearly eight year tenure though continued to bridge gaps between practice areas, managing several accounts who had grown accustomed to my client service.* Collaborated on a range of project engagements, including the naming a new company and developing its entire brand persona and activation strategy.* Authored a nearly 200-page monograph for an architecture firm celebrating its 50th anniversary.* Perfomed all communications for the agency, from managing our community manager to writing press releases and news posts to build awareness of our portfolio and project wins.

Being a self-initiator and highly organized systems thinker helped ease the transition from publishing to advertising and enabled me to deliver growth and results to the agency from Day One. * Built significant relationships as an engagement lead, pitching and winning work that optimized team utilization.* Served industries including manufacturing, retail, and food & beverage, working with Sappi, Sears, and Terlato Wines. * Estimated SOWs and revenues against a pipeline, leveraging account planning experience to find new opportunities.

I contributed editorial research, advertising sales, and design thought leadership to Design Bureau, a multidisciplinary publication covering the process of design and bridging interiors, architecture, product, graphic, fashion, and urban design.* Conducted research on design trends and creative projects across the globe.* Developed a highly effective strategy for reaching potential advertisers, creating customizable e-mail and script templates for teams to use in their marketing and outbound sales conversations.

Overseeing digital content strategy and managing writers at all levels, I worked as a copy editor under a managing editor. I was brought on board to concept and help launch a new magazine title, New American Luxury. * Received several awards for content and editorial design in New American Luxury's industry and lifestyle coverage.* Shared a fresh perspective on the global luxury marketplace, highlighting materials innovations and new trends.* Managed a team of writers to develop digital and print content for the magazine.

I co-founded the gallery space and design practice, which became known for its art openings and design events and helped to grow downtown Phoenix’s Roosevelt Row into the arts community it is today. * Curated photography, mixed-media, and immersive installations of well-known, outsider, and emerging artists.* Designed and developed websites for a range of retail and food & beverage clients, developing UX and IA strategies while performing search engine optimization and search engine marketing.

As data collection manager at one of the world’s most-respected IT consulting and market research firms, I conducted primary research both through outbound calls and in-person focus groups, earning recognition as a 2004 Top Producer.* Conducted in-depth interviews with IT professionals, scheduled and coordinated focus groups, and trained staff in research protocol and techniques as well as qualitative and quantitative data analysis. * Led a team of ten in serving clients like Microsoft and HP, gaining valuable insights that guided our research and strategy and adopting and adapting new tools and processes.