Joseph Colletti Email & Phone Number

Ny Ny

About Data AxleData Axle is a leader in data-driven marketing and business intelligence solutions for enterprise, small business, nonprofit, and political organizations. We improve business performance through data solutions and omnichannel marketing services, enabling our clients to acquire, grow, and retain their customers more efficiently and effectively, and enhance their platforms, products, and customer insights.

Columbia, Maryland, United States

A premier Artificial Intelligence, Data, Analytics, and Technology Solutions provider, Blend360 is committed to unlocking value and creating meaningful client impact through the power of data science, AI, technology, and people. • Built the Blend 360 Technology Consulting organization from the ground up, encompassing Data Engineering, BI, and CRM. • Developed a three-pillar business plan to establish the Technology Solutions practice by creating a technology consulting organization, initiating a new data engineering practice, and continuing the evolution of the existing BI practice. • Defined key operational metrics used to quantify and drive the success of the division by year three.

New York, New York, United States

A global leader in cloud database and analytics products and services, Teradata (NYSE: TDC) delivers harmonized data and trusted AI/ML to the world's largest enterprises to generate $1.79 billion in annual revenue. • Led the creation of a single Teradata Customer Experience (CX) division by organizing three disparate channels and capabilities, including Software, CX Consulting, and Implementation services into a well-disciplined, end-to-end solution. Oversaw a complete portfolio of unique offerings that serviced CX, including enterprise data assets, operational and experimental analytics, and third-party data integration. • Managed an international team of 10 direct reports, a group of 120 highly decorated Industry Consultants and Application Specialists, and an annual P&L. Built and expanded key account relationships with leading brands in multiple industries.• Developed and executed the integration of the three CX business divisions by breaking down silos, establishing metrics for the blended group, and driving synergies to recapture revenue lost to competitors. Defined bidirectional baseline metrics between units, created a cohesive organization that drove success in unison, and enabled full client exposure.

Montvale, New Jersey, United States

One of the world’s largest marketing agencies, Merkle is a leading data-driven customer experience management (CXM) company, delivering unique, personalized customer experiences across platforms and devices.• Led sales, deployments, and solution definitions for the Technical Solutions Group (TSG). Played a key role in TSG by interfacing with major client partners and guiding all operational phases. Managed five Vice President-level direct reports and a full team of more than 150 indirect resources located across the United States, EMEA, and China. Maintained full budget and P&L responsibility.• Managed domestic and international deployments through the Global Delivery Center (GDC) for a range of industry-leading companies.

Montvale, New Jersey, United States

• Led the integration of resources from the ANALYTICi (Ai) acquisition into the Merkle organization. Served in a dual role, simultaneously running ANALYTICi and other groups within Merkle. Leveraged past expertise in Global and B2B sales to support business development.• Managed six VP-level direct reports and an annual P&L. Maintained oversight for all Sales verticals, including Finance, Wealth Management, VP Vertical Growth, Vertical Partner Retail, Non-Profit, and Insurance.

New York, New York, United States

Acquired by Merkle in 2009, ANALYTICi delivered B2B software and services for the implementation of CRM and BI campaigns, data mining, measurement and analysis, database marketing implementation, and systems integration.• Created the DraftFCB CRM technical division and stood up business operations. Built the unit from the ground up and transformed from concept to $10M in revenue in just five years. Developed the business plan, created budgets and forecasts, supported sales activities, and hired 28 employees to staff the division.• Managed ten direct reports, including four Vice Presidents, and maintained a full P&L responsibility of $12M.• Built and deployed CRM systems for a portfolio of global companies that included PeopleSoft, Motorola, Schneider Electric, CA Technologies, CT Corp. (Wolters Kluwer), and BEA Systems (Oracle). • Orchestrated the sale of the ANALYTICi to Merkle, generating a 400% ROI (+$8M) in just five years.

Montvale, New Jersey, United States

A pioneer in data-focused sales and marketing campaign solutions, for over 50 years InfoUSA data has enabled businesses to access millions of business and consumer leads to drive business growth.• Established a new database division for InfoUSA to capture market share in the emerging CRM database space. Initiated business operations and achieved $15M in revenue within five years. Hired and onboarded 25 personnel, managed five direct reports, and maintained full P&L responsibility for the division.• Secured clients for Cisco and Oracle marketing database solutions, valued at $1.5 to $2M, to drive the division’s success. Managed key Fortune 500 accounts, including Eastman Kodak, Travelers Insurance, FranklinCovey, and GTE (Verizon Communications).