A hard-worker with expertise in product management, business analytics, marketing, UX design, and technology. Over 15 years of experience in marketing initiatives offline and online, analytics, social media, web application creation and management of numerous web properties & designs. A proven track record in team building, process improvement, project management, design management and strategic thinking. Recognized numerous times by executives and peers as someone who gets the job done and is great to work with.
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Product Management LeaderGoto Jun 2022 - PresentBoston, Massachusetts, Us• Led the transformation of API and Integrations capabilities, overseeing the release of 50+ API-driven features and onboarding GoTo's first IPaaS solution.• Demonstrated entrepreneurial initiative by collaborating effectively with cross-functional teams to drive strategic initiatives and cultivate partnerships.• Fostered a culture of innovation within the Admin team, achieving significant process improvements.• Rehabilitated relationships with various departments, contributing to collaboration and organizational cohesion.• Championed a proactive approach to decision-making, embodying GoTo's values and driving tangible business impact and performance excellence. -
Technologyy ConsultantA Child'S Hope Foundation Jan 2012 - PresentOrem, Utah, Us• Collaborated with A Child's Hope Foundation to enhance technology solutions aimed at improving efficiency and effectiveness in supporting orphaned and abandoned children globally.• Applied entrepreneurial spirit by utilizing skills to optimize existing systems and develop new applications.• Provided consultation services to the organization, offering expertise in technology implementation andstrategy to streamline operations.• Volunteered directly at orphanages, fostering positive relationships, and contributing to children's well-being. -
Product DirectorAffinitiv Inc Sep 2021 - Jun 2022Buffalo Grove, Illinois, Us• Directed and managed the vision and roadmap for multimillion-dollar marketing products, applying entrepreneurial mindset.• Collaborated closely with engineering and customers to define strategy and requirements, aligning with the product's vision.• Mentored and coached teams, fostering a culture of innovation and accountability.• Defined products and agile processes to improve ROI and delivery, demonstrating entrepreneurial leadership. -
Lead Product ManagerCox Automotive Inc. Apr 2021 - Sep 2021Atlanta, Ga, Us• Led product development efforts across multiple solutions, software groups, and integrations with an entrepreneurial approach.• Acted as a champion for the customer, interpreting their needs and translating them into requirements.• Collaborated with UX, Engineering, and Architecture to enhance the customer experience, driving innovation, ROI, and growth.• Built out cloud capabilities and integrations, continuously improving and expanding offerings with an entrepreneurial spirit. -
Senior Product ManagerCox Automotive Inc. Feb 2018 - May 2021Atlanta, Ga, UsI am accountable for the successful definition and delivery of solutions based on needs defined by internal and external customers. I work with customers to help interpret their needs and translate them into requirements that can be delivered by the development team.I work with UX, Engineering, and Architecture to develop both new products and re-design legacy applications to improve the customer experience that drive better production adoption. I work with Product Leaders on a cross-functional team, which consists of a Scrum Master, Engineers and Quality Assurance disciplines to build, enhance and manage one or more of DMS products, capabilities and services using Agile software methodologies.Build out cloud capabilities and integrations in AWS. Improving and adding to our existing legacy system.Additionally, I serve as a Subject Matter Expert for their products, capabilities and services and aides in providing guidance as necessary to others about their application. -
Product Manager/ Technical Business AnalystIvanti Nov 2016 - Feb 2018South Jordan, Ut, Us• Drive the planning, prioritization, design, development and deployment of new projects and system enhancements• Responsible for understanding business requirements, configuring systems and creating documentation as needed• Leverage business knowledge and expertise to identify opportunities for process improvements• Participate in the change management and go live support processes• Coordinate and perform system testing to ensure requirements are met. Work closely with project team during user acceptance testing (UAT); including tracking issues through to resolution and securing end user acceptance signoff -
International Product ManagerThe Church Of Jesus Christ Of Latter-Day Saints Jun 2016 - Nov 2016Salt Lake City, Ut, Us• Create global order management business requirements• Manage testing and implementation of order management involving; inventory, shipping, warehouse, online, phone, and retail• Create country specific processes and documentation• Define gaps and create solutions for a Global ERP system• Train employees worldwide on how to use our supply chain management system• Identify local regulatory, cultural or business requirements for worldwide countries -
Technical Data Business AnalystThe Church Of Jesus Christ Of Latter-Day Saints May 2015 - Jun 2016Salt Lake City, Ut, Us• Design and implement global process-based solutions and strategic improvements to store.lds.org • Develop business cases, site design, research, and other critical activities that span multiple global work groups • Setting standards for online data, market research, customer research and presenting it to stakeholders• Work with UX team to create prototypes and improve site design• Create work flows, business rules, user stories, use cases, functional requirements and supporting documentation• Review customer feedback/analytics and user acceptance testing -
Team Lead, Web AnalystThe Church Of Jesus Christ Of Latter-Day Saints Aug 2014 - May 2015Salt Lake City, Ut, Us• Lead a team of analysts providing in-depth reports and analyses for clients • Manage all client relationships and projects• Work with product and process owners to develop new strategies• Use web analytics tools such as Adobe Analytics, Ad-Hoc Analysis, Test and Target• Provide in-depth reporting and analysis to the entire organization• Act as a consultant to various departments• Assess the effectiveness of campaigns and products -
Startup LeaderRound House Racing Oct 2011 - Aug 2014• Wore multiple hats to drive success, demonstrating entrepreneurial initiative.• Designed and built the website and mobile site, ensuring a seamless user experience.• Developed and executed the marketing plan, driving social followers and event registrations with an entrepreneurial mindset.• Established and nurtured vendor relationships, leveraging entrepreneurial spirit to ensure startup success and growth.
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Adobe Student RepAdobe Sep 2013 - Dec 2013San Jose, Ca, UsAs an Adobe Student Rep, I'm responsible for driving awareness, engagement, and excitement for Adobe Creative Cloud within the UVU community through strategic partnerships, sponsored events, and word-of-mouth. -
DesignerUvu Review Jun 2013 - Dec 2013• Design the layout for the UVU Review Newspaper• Make awesome graphics for articles• Work with the Editors to make sure content is correct and accurate
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Projet ManagementAmerican Equipment Holdings Sep 2010 - Oct 2011South Salt Lake, Utah, Us• Managed logistics • Head Purchaser• Mastered component tracking -
Graphic DesignerJ. Ballard Homes Jul 2007 - Apr 2008• Assisted the graphic designer in making brochures, business cards, and flyers• Created Flash website• 3D Rendered homes and used them in flyers and brochures
Jeff Cook Education Details
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University Of Utah - David Eccles School Of BusinessMba -
University Of UtahManagement Information Systems And Services -
Utah Valley UniversityEmphasis In Digital Media And Product Mangement
Frequently Asked Questions about Jeff Cook
What company does Jeff Cook work for?
Jeff Cook works for Goto
What is Jeff Cook's role at the current company?
Jeff Cook's current role is Software Product Leader - MBA.
What schools did Jeff Cook attend?
Jeff Cook attended University Of Utah - David Eccles School Of Business, University Of Utah, Utah Valley University.
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