Saltbox Solutions is a digital marketing agency that specializes in helping businesses get customers from search engines. We provide data-driven performance marketing services like search engine optimization (SEO), pay-per-click advertising (PPC), and web analytics services.

Shark Tank investment. Successful exit (acquired by Experian in 2020).

Own the customer-facing definition of Netsertive business solutions and manage the software development priorities to bring new technologies to market.* Solution Definitions* Pricing & Packaging* Delivery Models & Process Documentation* Technology-Enablement Priorities* User Story Creation* Service Processes & Training

Executive Team Leadership RoleGeneral Manager accountable for customer acquisition, service delivery, engineering, client retention, talent and financial performance of the SEO and Advertising business unit.Inventor and GM of the DemandSignals SEO platform sold in 2015.

* Managed software product development efforts * Product owner for 2 software products * Managed outsourced and internal engineering teams while contributing to MVP codebase * Created and managed product roadmaps* Manage Search Engine Optimization team efforts* Work with Client Services to incorporate organic search initiatives into client campaigns and digital strategies* Lead the implementation of successful SEO strategy* Manage the delivery of search engine optimization reports to clients and the Three Ships Media’s Client Services team* Manage Digital Advertising team efforts* Work with Client Services to incorporate search and display advertising initiatives into client campaigns and digital strategies* Manage paid search advertising strategy and execution* Manage display prospecting, remarketing, and social media advertising activities across Google, Bing, Yahoo, Facebook, Linkedin, Twitter, Instagram, YouTube, etcetera.* Manage the delivery of digital advertising reports to clients and the Client Services team

* Service Delivery Manager in charge of planning, scheduling and managing resource allocation for all rendered services.* Project Lead for internal audit of digital services work including SEO, Conversion, Analytics and Paid Media. Responsible for the iterative development of internal process.* Project Lead for customer analytics and consulting projects.* Lead Developer for internal tools and reporting automation.* Point of Contact for partnership development.

* Developed a structured SEO product offering.* Managing the delivery of SEO services. * Managed over $140k/week in PPC advertising on Google, Bing, Facebook, and LinkedIn.* Installed, managed, and provided business analysis using web analytic software including Google Analytics and WebTrends.

* Implemented corporate accounting query system (report development, implementation, user experience feedback, on-going user support)* Prepared monthly financial reports for project managers* Assisted with in-house audits* Administrated contracts data management software

* Managed proper disposition of over $3,000,000 of Government furnished equipment. * Worked with CEO to create new service models.* Recovered lost inventory leading to a $250,000 settlement in favor of the company.* Performed audit of Contract Data Management software and implemented new system.

* Setup purchase requisition / order system for service requests* Reviewed independent contract agreements for IRS compliance* Wrote / Issued vendor agreement modifications

* Summer / Winter Internship* Level 1 User Support (Remote / On-site)* Temporary workstation and network setup