James Cooper Email & Phone Number

Portsmouth, England, United Kingdom

Portsmouth, England, United Kingdom

Portsmouth, United Kingdom

The new generation of digital marketing helping drive businesses growth through initiative, Industry leading technology, data and expertise with your objectives at the heart of what we do.The new generation of digital marketing helping drive businesses growth through initiative, Industry leading technology, data and expertise with your objectives at the heart of what we do.Vertical Leap are specialists in SEO, PPC, content, social media, design, CRO and performance UX. Incorporating our Premier Google Partnership and Bing Partnership, we deliver insustry leading specialisms across all digital platforms with access to dedicated support, training and BETA tools within the biggest search engines in the world.With 16 years experience across both B2B and B2C and with a client base of 200, we deliver bespoke campaigns based on our clients objectives at any scale.Utilising our in-house prescriptive marketing platform , Apollo Insights, our marketers are liberated to spend more time doing more of the actual marketing that makes a difference - 4 times more than our competitors rather than spending our time and our clients investment on manually gathering and analysing data.Apollo Insights algorithmically analysis millions of metrics everyday and conducts billions of checks every week in the background for our clients so we get straight to fixing the issues and identifying the opportunities, rather than having to spend time diagnosing them.Delivering transparency is key and with the incorporation of our real-time workstream our clients are always aware of what has been done, what is going to be done, why, when and by who ensuring full accountability from our specialists. Data visualization through interactive reporting as standard provides our clients with the MI they need in the format they want to be able to run a seamless partnership with Vertical Leap and their own business strategy.

Portsmouth, United Kingdom

- Working with C-Level clients to develop relationships, organically grow business and identify new business opportunities.- Introduced the first inbound project to the business in the FX sector setting up the project through development of telephony systems, reporting capabilities, PCI compliance and resourcing the campaign.- Working with one of the UK’s leading outdoor advertising agencies I set up a multi-channel marketing campaign not only focusing on telemarketing to generate new business opportunities for the client but incorporating data research, profiling and email integration to drive multiple touch points with the prospects and nurture the database allowing for increased productivity in closing the prospects when sales ready- Delivery of £930k revenue from January to November 2015 through identifying new business and retention/penetration of existing clients as well as cross-sell of different business offerings- Delivered £4.48 million revenue from 2010-2015 – 128% to target- Implemented disaster recovery team to ensure business continuity and minimise lost revenue for both MarketMakers and their clients- Instigated, negotiated and implemented new SLA approaches with key blue-chip clients in order to drive quality business practices on both sides- Identified a major client account not delivering, undertook a full investigation and implemented new working practices to deliver 12 months of consecutive over delivery resulting in the negotiation and signing of a new 24 months contract- - Designed and implemented new analytics and market insight reporting to identify performance and market trends resulting in key strategic plans being made to define account direction

Coming in to the company in its infancy I was tasked with defining the key account division of the business nurturing existing household brand names to maximise their potential and developing processes and formulas for introducing new blue-chip clients to MarketMakers. Hosted monthly and quarterly business reviews internally and with key client-side stakeholders. Clearly articulating performance metrics, initiatives and future market development strategies. Negotiating financial terms, forecasts and delivery models.Relevant Successes:- Top account director for revenue delivery in 2011, 2012 and 2014, exceeding business growth targets and delivering 147% against personal financial targets- Growth of 2 major blue chip accounts from £103k per year to over £909k per year- International client management to set up and execute a financial services project, traveling between MarketMakers HQ and client locations in New York and Kansas, USA to develop the relationship and grow both the clients and MarketMakers revenues which resulted in a new division of the business being set-up and delivering over £1.5m in revenues- Introduction of consumer credit license and FCA accreditation- Formulating financial forecasting for the growing key account division incorporating CRM practices to standardise and track results against targets- Development of the data cleanse division of the business allowing for further offerings to clients, value add insight and improved performance metrics due to increased accuracy of data. Increasing front end conversions to data from 12% to 26% and driving an increase in backend ROI by 8%- Key member of the OMT (operations Management Team) forging new initiatives to drive both MarketMakers and the clients growth

As client delivery manager I reported in to the Client Delivery Director and worked closely with the MD, FD and CTO in order to deliver large scale projects for major brands across a variety of verticals. I was responsible for operational delivery, client relationships and financial forecasting and delivery.Relevant Successes:- The Listening Company is where I started my career in telemarketing and became the youngest member of the senior management team and the fastest to develop through the company working in many different capacities as team manager, project manager and client delivery manager- Successfully launched multiple new projects for clients expanding their reach in to the market place across both B2C and B2B activities. This included operational set-up, training, IT system development and integration, and client liaison.- Developed and continually improved new reporting suites, training methods utilising Six-Sigma and operational setup through recruitment and development of key staff and internal CRM tools- Over the course of 2007 - 2009 I was instrumental in developing the largest financial outbound project for the company working with one of the world's largest brand names in the financial industry I oversaw the growth of both B2C and B2B outbound campaigns from 15 FTE to 70 FTE delivering in excess of £2.7m of revenue per year- Monthly I was in control of delivering margin targets which meant incorporating recruitment, trainingand technology to maximise productivity. I reported directly to the FD on the financial performance of my projects and drove margins from 17% to over 28%

A Level, Sports Science, Human Biology, Geography, Psychology

Gcse, Sports, 11 Gcse A To C