Jason Craighead, Wset Ii Email & Phone Number

Florida, United States

• Director of Sales for Florida, South Carolina, North Carolina, Virginia, West Virginia, Kentucky, Washington D.C., Maryland, & Delaware
• Prepare monthly, quarterly, and annual forecasting of shipments, depletions, discount allowances and marketing brand development spends
• Develop regional marketing plans and programming while ensuring sales & distributor teams are educated on consumer targets, programming, and brand strategy
• Conduct and lead regular scheduled business reviews covering assigned markets
• Build and maintain relationships with agencies, sports teams, and local partners to ensure planning and tracking of all promotional activities
• Manage distributors on a day-to-day basis, observe competitive market activity and evaluate distributor execution against our initiatives.

New York, NY, US

Spearheaded the creation of comprehensive activation plans and budgets, ensuring alignment with overarching brand strategies across diverse programs, channels, and organizational departmentsProactively forecasted, meticulously tracked, and efficiently reconciled activation budgets, ensuring financial accountabilityPrecisely estimated event costs.

New York, NY, US

• Engaged prospective consumers onsite during key marketing events and be the lead voice of the brand, constantly engaging both consumers and retail personnel to increase sales of the product
• Rode with State Managers, Area Managers and distributor sales representatives weekly, providing the opportunity to assist State Managers and Area Managers representation of our Spirits clients portfolio, and observe.
• Assisted with meetings of key on-premise accounts within North Florida to develop strong working relationships
• Activated events in Jacksonville, as well as support to national initiatives, leading marketing efforts from grass root sampling to events
• Managed distributor sales forces in the state of Florida for Proximo Spirits and specifically Three Olives Vodka

Arlington, VA, US

Miami, Florida, US

• Dominant spirits broker in terms of both market share and sales execution in Northern VA
• Develop and execute territory business plan to maintain current clients and identify qualified new business accounts to meet and exceed stringent requirements for new client business. Effectively resulting in.
• Conduct on-premise account calls in a professional, consistent, and timely manner to develop and maintain relationships
• Develop efficient daily route and best practices including monthly planning and mid-month adjustments
• Grow existing brand usage with full Bacardi Portfolio, Patron Portfolio & Campari Portfolio along with Jagermeister & Ilegal Mezcal
• Knowledge of all supplier’s products and programs, encompassing their features and benefits

Miami, Florida, US

• Developed and maintained relationship with ABC systems to ensure SGWS Mid Atlantic long term goals and objectives were achieved
• Responsible and accountable for maintaining inventory records with ABC stores

Bel Air, Maryland, US

• Looney’s Pub, College Park MD, October 2011 – PresentAssistant General Manager June 2013 – Present
• Managed day-to-day operations of multimillion dollar restaurant alongside General Manager
• Aided with identifying local marketing opportunities to increase daily and monthly sales
• Lead all PR & Advertising for social media outlets. Increased Facebook, Twitter, & Instagram followers by 110% over a 12 month period which resulted in a 35% increase of sales over the prior year
• Assisted with interviewing and hiring of full-time and part-time staff
• Oversaw operational staff team of 30-40 employees

Annapolis, MD, US

• Provided support in various departments such as community relations, communications, ticket sales, and special events
• Assisted corporate sponsors, VIP’s, and Platinum Season Ticket Holders with all aspects regarding game accessibility for all home games throughout the season

• Led all operating procedures of establishment for 45 days as owners were overseas
• Negotiated and worked with liquor/beer sales representatives to push new products and create clever sales tools to assist in selling
• Responsible for all opening and/or closing duties of restaurant and bar

• Collaborated with the production of ISP Sport’s Production of weekly “Hokie Hotline” radio show
• Assisted with weekly inventory in all aspects of the bar as well as with liquor/beer ordering
• Responsible for security team of six to eight employees nightly
• Bartended three to six shifts per week; Trained in Virginia ABC rules & regulations

Blacksburg, VA, US

• Created PowerPoint presentations and scouting books for all games and teams
• Responsible for the travel and preparation of all players and coaching staff on road trips
• Edited game and practice film to prepare scout sessions with the coaching staff
• Filmed practices in order to prepare players and coaches with video
• Worked primarily with post-players in order to develop skills through practice sessions

• Conducted public appearances for three radio stations and facilitated conversation with listeners
• Managed nightly programming on two separate radio stations singlehandedly, including on-air breaks and promotional spots during the shifts
• Identified and researched potential advertising clients for on-air commercials