• Director of Sales for Florida, South Carolina, North Carolina, Virginia, West Virginia, Kentucky, Washington D.C., Maryland, & Delaware• Prepare monthly, quarterly, and annual forecasting of shipments, depletions, discount allowances and marketing brand development spends• Develop regional marketing plans and programming while ensuring sales & distributor teams are educated on consumer targets, programming, and brand strategy• Conduct and lead regular scheduled business reviews covering assigned markets• Build and maintain relationships with agencies, sports teams, and local partners to ensure planning and tracking of all promotional activities• Manage distributors on a day-to-day basis, observe competitive market activity and evaluate distributor execution against our initiatives.• Develop metrics to establish and track Sales, distribution, and merchandising execution for all brands.• Execute against priorities and national calendar. Create and manage sales budget program (volume, D&R, sales A&P, overheads)

Spearheaded the creation of comprehensive activation plans and budgets, ensuring alignment with overarching brand strategies across diverse programs, channels, and organizational departmentsProactively forecasted, meticulously tracked, and efficiently reconciled activation budgets, ensuring financial accountabilityPrecisely estimated event costs, differentiating by brand, program, market, and tier, to facilitate strategic decision-making and resource allocationExecuted the deployment of market budgets and event allocations, tailoring strategies by brand, channel, for maximum impact and effectivenessTook ownership of comprehensive event plans, overseeing the planning process, establishing clear timelines, and facilitating seamless communication with internal and external stakeholdersProvided strategic guidance in shaping activation strategies aligned with experiential objectives, ensuring a compelling and resonant brand presenceFormulated and implemented activation strategies and operational procedures, encompassing sponsorship strategy, guidelines, approval processes, financial workflows, measurement metrics, and value reportingImplemented a robust performance tracking system, delivering regular and insightful reports highlighting key metrics, trends, and opportunities across markets, brands, and programsFacilitated streamlined communications between field activation teams and central offices, ensuring seamless alignment with brand strategies and objectivesDeveloped and furnished up-to-date activation playbooks, serving as comprehensive resources for all brands and programsKept programs current with the latest brand directions, market insights, seasonal changes, point-of-sale materials, assets, and best practices, enhancing the overall effectiveness of activationsGuaranteed the effective execution of activations by ensuring activation teams had access to the latest activation elements, assets, point-of-sale materials, uniforms, etc.

• Engaged prospective consumers onsite during key marketing events and be the lead voice of the brand, constantly engaging both consumers and retail personnel to increase sales of the product• Rode with State Managers, Area Managers and distributor sales representatives weekly, providing the opportunity to assist State Managers and Area Managers representation of our Spirits clients portfolio, and observe market activity• Assisted with meetings of key on-premise accounts within North Florida to develop strong working relationships• Activated events in Jacksonville, as well as support to national initiatives, leading marketing efforts from grass root sampling to events• Managed distributor sales forces in the state of Florida for Proximo Spirits and specifically Three Olives Vodka

• Dominant spirits broker in terms of both market share and sales execution in Northern VA• Develop and execute territory business plan to maintain current clients and identify qualified new business accounts to meet and exceed stringent requirements for new client business. Effectively resulting in successful management of 80+ accounts throughout NOVA• Conduct on-premise account calls in a professional, consistent, and timely manner to develop and maintain relationships• Develop efficient daily route and best practices including monthly planning and mid-month adjustments• Grow existing brand usage with full Bacardi Portfolio, Patron Portfolio & Campari Portfolio along with Jagermeister & Ilegal Mezcal• Knowledge of all supplier’s products and programs, encompassing their features and benefits• Maintain weekly reports including new item presentations, pertinent customer details, and competitive information• Survey market area to detect business trends and opportunities for new products or new applications for existing products• Deliver effective sales presentations including superior product and account knowledge• Achieve all sales goals and KPI’s quarterly• Aided supplier executives with regards to strategic planning for future programming with regards to on-premise in Virginia

• Developed and maintained relationship with ABC systems to ensure SGWS Mid Atlantic long term goals and objectives were achieved• Responsible and accountable for maintaining inventory records with ABC stores

Looney’s Pub, College Park MD, October 2011 – PresentAssistant General Manager June 2013 – Present• Managed day-to-day operations of multimillion dollar restaurant alongside General Manager• Aided with identifying local marketing opportunities to increase daily and monthly sales• Lead all PR & Advertising for social media outlets. Increased Facebook, Twitter, & Instagram followers by 110% over a 12 month period which resulted in a 35% increase of sales over the prior year• Assisted with interviewing and hiring of full-time and part-time staff• Oversaw operational staff team of 30-40 employees• Responsible for daily financial reporting that was accurate, and in accordance with company policy• Explored ideas to motivate staff to provide the highest level of customer service and company standards of quality while maintaining a customer friendly team environment• Directed and supported floor managers and hourly employees while overseeing all profit & loss for restaurant

• Provided support in various departments such as community relations, communications, ticket sales, and special events• Assisted corporate sponsors, VIP’s, and Platinum Season Ticket Holders with all aspects regarding game accessibility for all home games throughout the season

• Led all operating procedures of establishment for 45 days as owners were overseas• Negotiated and worked with liquor/beer sales representatives to push new products and create clever sales tools to assist in selling• Responsible for all opening and/or closing duties of restaurant and bar

• Collaborated with the production of ISP Sport’s Production of weekly “Hokie Hotline” radio show• Assisted with weekly inventory in all aspects of the bar as well as with liquor/beer ordering• Responsible for security team of six to eight employees nightly• Bartended three to six shifts per week; Trained in Virginia ABC rules & regulations

• Created PowerPoint presentations and scouting books for all games and teams• Responsible for the travel and preparation of all players and coaching staff on road trips• Edited game and practice film to prepare scout sessions with the coaching staff• Filmed practices in order to prepare players and coaches with video• Worked primarily with post-players in order to develop skills through practice sessions

• Conducted public appearances for three radio stations and facilitated conversation with listeners• Managed nightly programming on two separate radio stations singlehandedly, including on-air breaks and promotional spots during the shifts• Identified and researched potential advertising clients for on-air commercials