I love the competitiveness of digital marketing, where anyone is welcome to compete — from entrepreneurs worldwide to large corporations. Success starts with understanding the problem, creating a solution, and executing a plan, but what truly drives me is finding solutions to unsolvable problems — the type that challenge my sanity and reshape the way I view things.In my current role, I built and lead a team focused on creating digital assets by developing content, SEO, and marketing strategies designed to drive engagement across multiple platforms.I have experience building brands across various industries, growing followings from 0 to more than 20 million visitors per month. The lessons I’ve learned along the way are the experiences I now can contribute to an organization.When I’m not being digitally challenged, I’m being outsmarted by my 3-year-old instead. And when I’m not doing that, you’ll find me eating my way around the world, exploring the outdoors, or mountain biking to relax and recharge.
Market Publishing Llc
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Director Of Digital StrategyMarket Publishing Llc 2021 - Present• Leads Technical SEO and Content initiatives, effectively hiring, training, and managing a team of 7• Conducted technical SEO and Content audits to recover websites experiencing declining traffic, resulting in site redesigns, and updated content strategies• Collaborates with internal stakeholders to evaluate end-user needs and analyze market trends• Created SOPs, frameworks, and guidelines for digital marketing campaigns, streamlining workflows, and standardizing content creation.• Analyzed data for KPIs, SEO performance reporting, analytics, and conversion tracking, leveraging insights to optimize strategy
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Director Of Digital StrategyAutowise 2018 - 2020• Implemented an SEO focused campaign, which generated $30k/month in revenue• Created multi-channel marketing and engagement strategies aligned with user needs, which enhanced brand visibility and engagement • Consistently met KPIs by developing actionable insights and executing data-driven recommendations
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Chief Marketing Officer & Lead Project ManagerGearheads.Org 2011 - 2018• Successfully built the organization's brand and website, spending up to $150k/month on ads with 100% profitability on advertising • Built a team of social media specialists, developers, and automotive writers to implement marketing strategies and increase visibility, website traffic, and keyword rankings• Implemented header bidding during its early adoption phase, building and leading a team to integrate and manage header bidding solutions while negotiating and onboarding strategic partners to increase revenue• Oversaw budgets covering operating expenses, inventory, assets, & capital resources• Developed an automotive blog and enhanced user engagement from 0 to 20 million page views/month, with 70 million ad impressions• Increased Facebook page following from 0 to 2M+ followers• Negotiated and secured partnerships with automotive companies including Toyota, Scion, & Saleen
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Manager - Marketing OperationsNerd Nation 2009 - 2011• Founded and scaled a business focused on refurbishing products, establishing partnerships for direct buys and auction bidding while expanding sales to brick-and-mortar, wholesale, eBay, Amazon, and e-commerce• Conceived and led the development and implementation of a software product to manage inventory, orders, and shipping across multiple platforms.
Frequently Asked Questions about Chris Riley
What company does Chris Riley work for?
Chris Riley works for Market Publishing Llc
What is Chris Riley's role at the current company?
Chris Riley's current role is Digital Marketing Manger | SEO Strategist.
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Chris Riley
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