Juan Carlos Rojas Email & Phone Number

Mexico City, Mexico

● Retail Trader with a Long / Short Portfolio strategy in the US Market

● Implementation of the Inclusive Growth Strategy at a global level based on the Sustainable Development Goals (SDG) (Spain, Turkey, Mexico, Argentina, Colombia and Peru) in Retail Banking, Business Banking and Corporate Banking business areas.● Using ESG criteria, establishment of Financing, Banking and Savings KPIs with a focus on low income segments and on vulnerable regions.● Implementation of global KPIs and strategy monitoring by coordinating with other countries’ workstreams.

● Developed two different non-financial services modules within the BBVA app (Super App Project). These modules were later implemented in other countries with BBVA presence.● Outreach to other companies, with the aim of evaluating whether their business model was compatible with the Super App Project. Determination of technical necessities and economic feasibility. ● Coordination with teams involved in end-to-end development, production launch, and commercial promotion of Super App modules

● Created the Financial Inclusion Special Global Award in coordination with the Innovation Unit (Spain).● Participated in the team of judges who evaluated and voted for the winner. Destácame (Highlight me) – Winner of the 2015 edition Musoni – Winner of the 2016 edition ePesos – Winner of the 2017 edition● Proposed regulatory modifications to Government authorities, which allowed the development of digital models supported by new technologies.

● Developed the global strategy for Financial Inclusion in Peru and Venezuela using low-cost channels such as banking agents and mobile banking. Developed business models for financial products for the low-income segment.

● Analyzed and researched strategic projects related to the planning and development of the Mexican financial system, with an emphasis on Financial Inclusion:○ Banking Agents: the role of independent retailers and product distribution networks○ State networks: an alternative channel to increase supply of financial services

● Reviewed legal compliance of investment funds strategies.

● Implemented Business Intelligence for real-time statistical analysis of the budget.

Education record

Maestría En Finanzas, Finanzas

Licenciatura En Economía, Finanzas