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My passion for digital marketing has always been driven by a desire to support brands to achieve their full potential. Getting under the skin of a business, understanding how it works and developing new ideas has been a key part of my career. From helping Peugeot centralise paid search for 300+ dealerships, to developing bid strategies for Emirates to reflect occupancy and booking-to-flight lead time, and helping Confused.com integrate offline sales data to better optimise their PPC.Having worked with brands of many different sizes, both agency and in-house, I believe that all advertisers, given the right support and advice, can achieve effective and innovative digital campaigns.
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Co-FounderForj DigitalShrewsbury, Gb
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FounderSought Digital Oct 2020 - PresentShrewsbury, Shropshire -
Ppc Commercial DirectorCroud May 2020 - Sep 2020Shrewsbury, England, United KingdomLeading the PPC channel for Croud in the UK. Defining a 3-year vision for the Channel, to reflect increasing automation, ever-tightening margins and client trends to ‘in-house’ paid search marketing. Overseeing a staff of 45 and managing a turnover of £6m+. Consistently achieving key business targets.Key Contributions:Developing a Maturity Framework in conjunction with Google to map client development towards greater integration of 1st party business data and automation.Building a Performance Management Roadmap; defining expected performance skill set within each role within the team. Helping to provide clear progression.Identifying key training requirements to pivot the skillset of the teams to reflect increasing automation within the channel.Delivering key cost-saving without impacting job roles during the COVID-19 pandemic. Scaling back work with Croud’s freelance network to save over £20,000 per month. -
Director Of International PpcCroud Aug 2014 - May 2020Shrewsbury, United KingdomDriving the growth of Croud’s international PPC offering. Working with clients such as Netflix and the International Workspace Group (IWG), designing and building strategies to manage activity across over 120 international markets. Recruiting and developing a team to meet the requirements of a rapidly expanding client portfolio. Key Contributions:Growing the team from just 3 staff and a turnover of £370k to 20 staff and a turnover of £3m over the course of 6 years.Growing the IWG client from an initial trial group of 9 markets, to eventually handling all PPC for their brand portfolio across 120+ markets. Combined with cross-sell opportunities, this eventually made IWG the keystone client for the agency.Developing a strategy to integrate IWG inventory data into their paid search, ensuring real-time updates to search activity based on changes to available inventory.Winning the Drum Search Awards 2017 - PPC - Best Professional Services Campaign with IWGDeveloping innovative campaigns to support the launch of new Netflix originals (e.g. Better Call Saul), supporting wider offline marketing activity.
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Uk Country ManagerNetbooster Uk Mar 2012 - Jul 2014UkLeading the UK business, working across offices in three locations. Restructuring key functions of the business to create greater efficiency and reduce waste. Working with the CFO to forecast business performance, allowing us to appropriately plan investment in infrastructure and staff recruitment/development. Key Contributions:Leading a staff of over 75 in the UK, managing an annual turnover of over £18m Lowered staff turnover from 40% to 15% by better defining job roles and establishing clear lines of progression. Restructured the Sales function to reduce costs by 60% and establish a more targeted commission structure, shifting the emphasis from rewarding contract renewals to new business wins. -
Account DirectorNetbooster Uk Mar 2011 - Dec 2012Telford, United KingdomOverseeing all PPC operations. Strategic lead for all Paid Search clients, incl. Confused.com, Opodo.co.uk & Carnival Corporation (P&O Cruises, Cunard, etc).Key Contributions:Leading a team of up to 15 paid search managers and executives, with a turnover of over £15m Collaborating with Confused.com to integrate their ‘offline’ sales data into their Paid Search activity, allowing for more effective optimisation and better audience profiling.Updating work processes to reduce repetitive daily tasks from 4hrs per day to just 30 mins.
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Marketing Manager/New Business DirectorSticky Lizard Jun 2010 - May 2011Shrewsbury, United KingdomShort-term project supporting the set-up of an in-house web development & marketing agency. Building a team of web developers/designers from scratch. Project management of website builds (e.g. www.playtimes.co.uk). Developing and implementing successful digital marketing campaigns. Identifying and establishing relationships with key external providers.
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Ppc AnalystMoneysupermarket.Com Feb 2009 - Jun 2010Hawarden, FlintshireManaging PPC campaigns with budgets exceeding £20m; delivering performance within ROI targets. Working with other on and offline channel teams to deliver an integrated marketing strategy. Leading projects to develop and improve operations within PPC, including adopting new tools, rebuilding performance reporting and restructuring PPC accounts. -
Digital Media Account ManagerMccann Manchester Jan 2008 - Feb 2009Prestbury, CheshireDeveloping and implementing effective cross-channel strategies for clients incl. Scholl, Wickes & Peugeot. Designing an effective solution to deliver local PPC campaigns for 300+ independent Peugeot dealerships. On-site path analysis for Wickes, allowing them to improve the checkout process and increase conversion rate by 40%. -
Senior Account ManagerThe Search Works Jun 2006 - Dec 2007Telford, United KingdomLeading a total of 6 staff in the Retail Team, with an annual turnover of over £5m. Strategic lead for all clients incl. Interflora, PriceRunner and Net-a-Porter. -
Account ManagerThe Search Works Apr 2005 - Jun 2006Telford, United KingdomWorking as part of the Retail team, directly responsible for the management of clients such as Comet and Lloyds TSB CarSelect.
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Editorial ManagerThe Search Works Nov 2004 - Apr 2005Telford, United KingdomWriting compelling PPC creative & completing comprehensive keyword research. Enhancing editorial procedures and tools to improve the quality & efficiency of output.
Jon Crowe Skills
Jon Crowe Education Details
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Cmi Diploma In Management -
Welshpool High School
Frequently Asked Questions about Jon Crowe
What company does Jon Crowe work for?
Jon Crowe works for Forj Digital
What is Jon Crowe's role at the current company?
Jon Crowe's current role is Co-Founder.
What is Jon Crowe's email address?
Jon Crowe's email address is jc****@****ail.com
What is Jon Crowe's direct phone number?
Jon Crowe's direct phone number is +134770*****
What schools did Jon Crowe attend?
Jon Crowe attended Shrewsbury Colleges Group, Welshpool High School.
What are some of Jon Crowe's interests?
Jon Crowe has interest in Formula 1, Graphic Design, Film.
What skills is Jon Crowe known for?
Jon Crowe has skills like Ppc Bid Management, Ppc, Digital Marketing, Internet Strategy, Search Advertising, Yahoo Search Marketing, Google Analytics, Google Adwords, Bing, Seo, Web Commerce, Online Advertising.
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Jonathan Crowe
London Area, United Kingdom
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