Jessica Crumrine Rezac Email & Phone Number

Seattle, Wa, Us

Digital Transformation | Experience Strategy | Owned Platform ManagementWorking within WPP's integrated agency, WPP | CP, supporting Colgate-Palmolive companies-Establish and grow CX practice within agency and client teams-Own full consumer experience for Hill's Pet Nutrition across consumer and professional audiences-Facilitate future forward growth conversations leveraging predictive insights, journey mapping and value centered design-Responsible for SEO, CRM, and… Show more Digital Transformation | Experience Strategy | Owned Platform ManagementWorking within WPP's integrated agency, WPP | CP, supporting Colgate-Palmolive companies-Establish and grow CX practice within agency and client teams-Own full consumer experience for Hill's Pet Nutrition across consumer and professional audiences-Facilitate future forward growth conversations leveraging predictive insights, journey mapping and value centered design-Responsible for SEO, CRM, and web strategy, managing subject matter experts to support execution-Building connected data stories from acquisition to activation-Develop digital transformation goals and roadmap Show less

Hill’S Pet Division

-Managed $35M media budget across Amazon DSP, Sponsored Ads, and on-site marketing packages-Collaborated with media team to find optimizations resulting in a 40%+ New to Brand rate and less than $20 acquisition cost-Built value analysis for on-site marketing/merchandising package and leveraged in yearly vendor negotiations. Holding investment flat YoY.-Developed first ever omni-shopper planing process across multiple retail customers-Led 6 dedicated agency FTE-Implemented… Show more -Managed $35M media budget across Amazon DSP, Sponsored Ads, and on-site marketing packages-Collaborated with media team to find optimizations resulting in a 40%+ New to Brand rate and less than $20 acquisition cost-Built value analysis for on-site marketing/merchandising package and leveraged in yearly vendor negotiations. Holding investment flat YoY.-Developed first ever omni-shopper planing process across multiple retail customers-Led 6 dedicated agency FTE-Implemented and refined agile practices within team, leveraging weekly planning, stand ups, Trello, and more-Manage data-science resource in Amazon Marketing Cloud for media insights-Facilitated audience planning process with internal data resources utilizing 1P/2P/3P data sourcesSpecial Projects Included: 2H/3H Innovation, Office Relocation, Digital Talent Development Process & Toolkit Show less

Hill'S Pet Division

-Manage $200M+ brand media budget, across digital and traditional touchpoints-Reduced media costs by 13% by testing and implementing strategic buying frameworks across media touchpoints-Built and developed strategic customer data partnerships leveraging Liveramp, BlueConic, and Snowflake-Champion of communications planning process, driving precision media and personalization at scale-Interviewed and hired 17 roles to build Digital Transformation Team, all new roles to the… Show more -Manage $200M+ brand media budget, across digital and traditional touchpoints-Reduced media costs by 13% by testing and implementing strategic buying frameworks across media touchpoints-Built and developed strategic customer data partnerships leveraging Liveramp, BlueConic, and Snowflake-Champion of communications planning process, driving precision media and personalization at scale-Interviewed and hired 17 roles to build Digital Transformation Team, all new roles to the organization-Manage and develop team of 4 subject matter experts across audience planning, content strategy, social strategy, and design-Other cross-functional special projects include: 2030 Strategic Plan, Ecommerce Transformation Sprint, Digital Training Program Development Show less

Hill'S Pet Division

-Product owner for agile team dedicated to always-on content across web, social, and CRM; team produced over 700 pieces of content per year-Developed $1M+ always-on influencer program with a 4% campaign engagement rate-Created content partnerships with Well + Good, Outside, and Tinybeans, launching first ‘add a pet’ feature to Tinybeans parenting app-Partnered with CRM team on lead-acquisition initiatives, driving CPL under $2-Implemented quarterly learning for the organization,… Show more -Product owner for agile team dedicated to always-on content across web, social, and CRM; team produced over 700 pieces of content per year-Developed $1M+ always-on influencer program with a 4% campaign engagement rate-Created content partnerships with Well + Good, Outside, and Tinybeans, launching first ‘add a pet’ feature to Tinybeans parenting app-Partnered with CRM team on lead-acquisition initiatives, driving CPL under $2-Implemented quarterly learning for the organization, leveraging outside speakers to up-skill cross-functional team in digital strategy Show less

Red Fuse Communications

Worked within one of WPP's integrated teams - Red Fuse Communications.-Led social strategy globally for Hill's Pet Nutrition an organization within the Fortune 500 company, Colgate-Palmolive. Encompassing both B2C and B2B sides of the business. -Managed and monitor all social platforms inclusive of Facebook, Instagram, Messenger, Pinterest, Twitter, YouTube, Snapchat, etc. Including developing connections with platform reps to optimize creative and stay in-tune to updates and… Show more Worked within one of WPP's integrated teams - Red Fuse Communications.-Led social strategy globally for Hill's Pet Nutrition an organization within the Fortune 500 company, Colgate-Palmolive. Encompassing both B2C and B2B sides of the business. -Managed and monitor all social platforms inclusive of Facebook, Instagram, Messenger, Pinterest, Twitter, YouTube, Snapchat, etc. Including developing connections with platform reps to optimize creative and stay in-tune to updates and opportunities. -Developed strategy and objectives for paid social campaigns, including testing, targeting, and optimizations. -Managed measurement of campaigns, inclusive of Brand Lift Studies- often exceeding CPG norms by 5-10+ pts. on awareness and recall. -Established Hill's Pet Nutrition as a top 10 pet care brand in digital in both the pet care and CPG categories. Validated by L2 (a Gartner company) -Developed cross-channel always-on content planning process to include brand, SEO, paid search, content, email, and e-commerce. -Supported creative production as an in-house producer overseeing content production for social and special projects. Show less

-Planned and executed catalog and social media photoshoots-Managed social media accounts, from strategic development, content planning, and creative-Supported United States retail locations with grassroots marketing effort-Managed agency partners supporting SEO, social media, and media relations -Planned and executed global conferences and workshops-Supported international licensee partners in their traditional and digital media strategies, and provide insight and best… Show more -Planned and executed catalog and social media photoshoots-Managed social media accounts, from strategic development, content planning, and creative-Supported United States retail locations with grassroots marketing effort-Managed agency partners supporting SEO, social media, and media relations -Planned and executed global conferences and workshops-Supported international licensee partners in their traditional and digital media strategies, and provide insight and best practices based on the US business learnings Show less

-Supported our licensee partners in 7 countries by providing business support and developing guidelines to implement the brand globally. -Developed programming and planned global conferences in Japan, Thailand, and New York City, as well as meetings and training programs throughout the US. -Supported the supply chain function and maintained compliance documentation for international shipments.