Jessica Crumrine Rezac Email & Phone Number

Digital Transformation | Experience Strategy | Owned Platform ManagementWorking within WPP's integrated agency, WPP | CP, supporting Colgate-Palmolive companies-Establish and grow CX practice within agency and client teams-Own full consumer experience for Hill's Pet Nutrition across consumer and professional audiences-Facilitate future forward growth.

Hill’s Pet Division

-Managed $35M media budget across Amazon DSP, Sponsored Ads, and on-site marketing packages-Collaborated with media team to find optimizations resulting in a 40%+ New to Brand rate and less than $20 acquisition cost-Built value analysis for on-site marketing/merchandising package and leveraged in yearly vendor negotiations. Holding investment flat.

Hill's Pet Division

-Manage $200M+ brand media budget, across digital and traditional touchpoints-Reduced media costs by 13% by testing and implementing strategic buying frameworks across media touchpoints-Built and developed strategic customer data partnerships leveraging Liveramp, BlueConic, and Snowflake-Champion of communications planning process, driving precision media.

Hill's Pet Division

-Product owner for agile team dedicated to always-on content across web, social, and CRM; team produced over 700 pieces of content per year-Developed $1M+ always-on influencer program with a 4% campaign engagement rate-Created content partnerships with Well + Good, Outside, and Tinybeans, launching first ‘add a pet’ feature to Tinybeans parenting.

Red Fuse Communications

Worked within one of WPP's integrated teams - Red Fuse Communications.-Led social strategy globally for Hill's Pet Nutrition an organization within the Fortune 500 company, Colgate-Palmolive. Encompassing both B2C and B2B sides of the business. -Managed and monitor all social platforms inclusive of Facebook, Instagram, Messenger, Pinterest, Twitter.

-Planned and executed catalog and social media photoshoots-Managed social media accounts, from strategic development, content planning, and creative-Supported United States retail locations with grassroots marketing effort-Managed agency partners supporting SEO, social media, and media relations -Planned and executed global conferences and.

-Supported our licensee partners in 7 countries by providing business support and developing guidelines to implement the brand globally. -Developed programming and planned global conferences in Japan, Thailand, and New York City, as well as meetings and training programs throughout the US. -Supported the supply chain function and maintained compliance.